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General Proposal Template

This template provides a comprehensive structure for creating professional service proposals for ARUKZ DIGITAL clients.

Proposal Cover Page​

[ARUKZ DIGITAL LOGO]

PROPOSAL FOR
[CLIENT COMPANY NAME]

[SERVICE NAME]

Prepared by: [Your Name]
Date: [Date]
Proposal Valid Until: [Date + 30 days]

ARUKZ DIGITAL
Email: contact@arukz.com
Website: www.arukz.com

Table of Contents​

  1. Executive Summary
  2. Understanding Your Needs
  3. Proposed Solution
  4. Scope of Work
  5. Timeline & Milestones
  6. Investment & Pricing
  7. Terms & Conditions
  8. About ARUKZ DIGITAL
  9. Next Steps

1. Executive Summary​

Project Overview: [Brief 2-3 sentence summary of the project]

Key Objectives:

  • [Objective 1]
  • [Objective 2]
  • [Objective 3]

Expected Outcomes:

  • [Outcome 1]
  • [Outcome 2]
  • [Outcome 3]

Total Investment: ₹[Amount] Timeline: [X] weeks/months Start Date: [Proposed date]

2. Understanding Your Needs​

Current Situation​

[Describe the client's current state, challenges, and pain points]

Business Goals​

[List the client's stated business objectives]

Target Audience​

[Define who the end users/customers are]

Success Metrics​

[Define how success will be measured]

  • Metric 1: [Description]
  • Metric 2: [Description]
  • Metric 3: [Description]

3. Proposed Solution​

Our Approach​

[Explain your recommended solution and why it's the best fit]

Key Features​

  1. [Feature 1]

    • Description
    • Benefit

  2. [Feature 2]

    • Description
    • Benefit

  3. [Feature 3]

    • Description
    • Benefit

Technology Stack (if applicable)​

Why ARUKZ DIGITAL?​

  • ✅ [Unique Value Proposition 1]
  • ✅ [Unique Value Proposition 2]
  • ✅ [Unique Value Proposition 3]

4. Scope of Work​

Included Services​

Phase 1: [Phase Name] (Week 1-X)​

Deliverables:

  • [Deliverable 1]
  • [Deliverable 2]
  • [Deliverable 3]

Activities:

  • [Activity 1]
  • [Activity 2]
  • [Activity 3]

Phase 2: [Phase Name] (Week X-Y)​

Deliverables:

  • [Deliverable 1]
  • [Deliverable 2]
  • [Deliverable 3]

Activities:

  • [Activity 1]
  • [Activity 2]
  • [Activity 3]

Phase 3: [Phase Name] (Week Y-Z)​

Deliverables:

  • [Deliverable 1]
  • [Deliverable 2]
  • [Deliverable 3]

Activities:

  • [Activity 1]
  • [Activity 2]
  • [Activity 3]

Out of Scope​

The following items are NOT included in this proposal:

  • [Item 1]
  • [Item 2]
  • [Item 3]

These can be added as additional services if required.

5. Timeline & Milestones​

PhaseDurationMilestoneDeliverable
Phase 1Week 1-2[Milestone 1][Deliverable 1]
Phase 2Week 3-4[Milestone 2][Deliverable 2]
Phase 3Week 5-6[Milestone 3][Deliverable 3]
Phase 4Week 7-8[Milestone 4][Deliverable 4]

Project Start Date: [Date] Estimated Completion: [Date] Total Duration: [X] weeks

Key Milestones​

  • ✅ Milestone 1: [Description] - Week [X]
  • ✅ Milestone 2: [Description] - Week [Y]
  • ✅ Milestone 3: [Description] - Week [Z]
  • ✅ Final Delivery: [Description] - Week [N]

6. Investment & Pricing​

Package: [Package Name]​

ItemDescriptionCost
[Service 1][Description]₹[Amount]
[Service 2][Description]₹[Amount]
[Service 3][Description]₹[Amount]
Subtotal₹[Amount]
Taxes (18% GST)₹[Amount]
Total Investment₹[Total]

Payment Schedule​

PaymentMilestoneAmountDue Date
1st Payment (40%)Upon signing₹[Amount][Date]
2nd Payment (30%)[Milestone]₹[Amount][Date]
3rd Payment (20%)[Milestone]₹[Amount][Date]
Final Payment (10%)Project completion₹[Amount][Date]

Optional Add-ons​

Add-on ServiceDescriptionPrice
[Service 1][Description]₹[Amount]
[Service 2][Description]₹[Amount]
[Service 3][Description]₹[Amount]

7. Terms & Conditions​

Project Terms​

  1. Validity: This proposal is valid for 30 days from the date of issue.
  2. Payment Terms: Payments are due as per the schedule above.
  3. Revisions: [X] rounds of revisions included per phase.
  4. Timeline: Timeline is subject to timely client feedback and approvals.
  5. Ownership: Client owns all deliverables upon final payment.

Client Responsibilities​

  • Provide all required content, assets, and information on time
  • Provide timely feedback (within [X] business days)
  • Assign a single point of contact
  • Make payments as per schedule
  • Provide necessary access (accounts, servers, etc.)

ARUKZ DIGITAL Responsibilities​

  • Deliver all services as outlined in this proposal
  • Maintain professional communication
  • Provide regular progress updates
  • Meet agreed-upon deadlines
  • Ensure quality standards

Cancellation Policy​

  • Cancellation before project start: Full refund minus 10% processing fee
  • Cancellation after project start: Refund of remaining payments minus work completed
  • No refund for completed milestones

Support & Maintenance​

  • days/months of post-delivery support included
  • Bug fixes and minor adjustments included
  • Additional support available at ₹[Amount]/month

8. About ARUKZ DIGITAL​

Who We Are​

ARUKZ DIGITAL is a full-service digital agency specializing in [services]. With [X] years of experience, we've helped [Y] clients achieve their digital goals.

Our Services​

  • Digital Marketing
  • Web Development
  • Mobile App Development
  • Branding & Design
  • Content Creation
  • Cloud Solutions
  • Analytics & BI

Our Process​

  1. Discovery: Understand your needs
  2. Strategy: Plan the solution
  3. Execution: Build and implement
  4. Delivery: Launch and support
  5. Optimization: Continuous improvement

Why Choose Us?​

  • ✅ Experience: [X] years in the industry
  • ✅ Expertise: Team of certified professionals
  • ✅ Results: Proven track record of success
  • ✅ Support: Dedicated account management
  • ✅ Quality: Commitment to excellence

Client Testimonials​

"[Testimonial text]" — [Client Name], [Company], [Position]

"[Testimonial text]" — [Client Name], [Company], [Position]

9. Next Steps​

To Accept This Proposal:​

Step 1: Review the proposal thoroughly Step 2: Contact us with any questions Step 3: Sign the proposal acceptance below Step 4: Make the first payment Step 5: We'll schedule a kickoff meeting

Questions?​

Contact us:

Proposal Acceptance​

By signing below, you accept the terms and conditions outlined in this proposal and authorize ARUKZ DIGITAL to proceed with the project.

Client Signature:

Name: ___________________________

Title: ___________________________

Company: ___________________________

Date: ___________________________

Signature: ___________________________

ARUKZ DIGITAL Representative:

Name: ___________________________

Title: ___________________________

Date: ___________________________

Signature: ___________________________

Thank you for considering ARUKZ DIGITAL for your project. We look forward to working with you!

Usage Instructions​

How to Use This Template​

  1. Save a Copy: Create a copy for each new proposal
  2. Customize: Replace all [bracketed] placeholders with actual information
  3. Tailor Content: Adjust sections based on the specific service
  4. Add Details: Include relevant case studies, examples, or portfolio items
  5. Review: Proofread carefully before sending
  6. Format: Export as PDF for professional presentation

Tips for Effective Proposals​

✅ Be Specific: Avoid vague language, provide concrete details ✅ Show Value: Focus on benefits, not just features ✅ Use Visuals: Include mockups, diagrams, or examples where relevant ✅ Be Professional: Use proper grammar, formatting, and branding ✅ Follow Up: Contact client 2-3 days after sending

Common Customizations by Service​

For SEO Services:

  • Add current website audit findings
  • Include keyword research preview
  • Show competitor analysis
  • Provide ranking improvement projections

For Web Development:

  • Include wireframes or mockups
  • Add technical architecture diagrams
  • Specify hosting requirements
  • Detail security measures

For Branding:

  • Show mood boards
  • Include style direction examples
  • Add brand strategy overview
  • Provide competitive positioning

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL Sales Team