Case Study: B2B Lead Generation for SaaS Brand
340% growth in qualified leads in 90 days — powered by LinkedIn Ads + Content SEO.
Client Overview
| Details | Info |
|---|---|
| Industry | SaaS (HR Technology) |
| Company Size | 50–200 employees |
| Target Market | SMBs across South India |
| Engagement Type | Growth Retainer (6 months) |
| Services Used | LinkedIn Ads, Content SEO, Landing Page Optimization |
The Challenge
The client, a fast-growing HR tech startup, was generating fewer than 15 demo sign-ups per month through their website. Their existing marketing was primarily founder-led referrals — not scalable. They needed a repeatable, predictable lead generation engine targeting HR managers and founders at companies with 50–500 employees in South India.
Key pain points:
- No active paid advertising strategy
- Website converting at sub-1%
- Blog publishing inconsistently, no SEO strategy
- No CRM-integrated lead tracking
Our Strategy
Phase 1: Foundation (Weeks 1–3)
- ICP Definition: Narrowed target to HR Managers + Founders at service businesses with 50–500 headcount in Chennai, Bengaluru, Hyderabad
- Landing Page Rebuild: Redesigned 3 landing pages with conversion-focused layout, proof elements, demo CTA above the fold
- CRM Integration: Connected HubSpot → LinkedIn Lead Gen Forms → email automation
Phase 2: LinkedIn Ads Launch (Weeks 3–8)
- Thought Leadership Content Ads — short-form video featuring founders on HR pain points
- Lead Gen Form Campaigns — "Book a Free HR Tech Demo" with gated content offer
- Retargeting — website visitors + video viewers (3s+) with testimonial creatives
- Audience layers: Job function (HR), seniority (Manager+), company size (50–200)
Phase 3: SEO Content Engine (Month 2–6)
- Published 8 keyword-targeted blog posts (HR software India, HRMS for startups, etc.)
- Built 15 high-authority backlinks through India HR industry media
- Optimized all product pages for transactional commercial-intent keywords
Results — 90 Days
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly demo sign-ups | 12 | 53 | +342% |
| Website conversion rate | 0.8% | 3.2% | +300% |
| Cost per qualified lead | ₹4,200 | ₹980 | -77% |
| LinkedIn ad ROAS | — | 4.8x | New channel |
| Organic blog traffic | 800/mo | 3,400/mo | +325% |
Client Testimonial
"ARUKZ didn't just run ads — they built us a proper growth machine. Our sales team is now handling 40+ demos per month. Best marketing investment we've ever made."
— Head of Sales, HR Tech Client (Name withheld)
Key Learnings
- Conversion rate optimization comes before ad spend — fixing the landing page doubled results at the same budget
- LinkedIn Lead Gen Forms convert 3–5x better than sending traffic to a website for B2B audiences
- SEO compounds — by month 6, organic was outperforming paid in total lead volume
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