Programmatic Advertising
Automated, data-driven ad buying across thousands of publisher sites and apps — reaching your exact audience at the right moment at the lowest cost.
Overview
Automated, data-driven ad buying across thousands of publisher sites and apps — reaching your exact audience at the right moment at the lowest cost. ARUKZ DIGITAL brings deep expertise, proven strategies, and creative excellence to every Programmatic Advertising engagement. Our team has delivered measurable results for 500+ brands across 18+ industries.
What's Included
- ✅ DSP platform setup & management
- ✅ Audience data strategy (1st, 2nd, 3rd party)
- ✅ Creative adaptation for programmatic formats
- ✅ Private marketplace (PMP) deal activation
- ✅ DMP / CDP audience activation
- ✅ Brand safety controls & IVT filtering
- ✅ Cross-device targeting
- ✅ Weekly campaign reporting & optimization
Key Benefits
- 🎯 Measurable ROI with transparent reporting
- 🎯 Dedicated account manager for your project
- 🎯 Industry-leading expertise across 500+ clients
- 🎯 Scalable strategies that grow with your business
- 🎯 100% brand-safe, compliant execution
Service Delivery Process
Our Programmatic Advertising engagement follows ARUKZ DIGITAL's proven 6-phase delivery framework:
Phase 1: Discovery & Onboarding (Week 1)
- Kickoff Call — Align on goals, KPIs, timelines, and stakeholders
- Access & Credentials — Secure handover of accounts, assets, and brand guidelines
- Competitor & Market Audit — Deep analysis of your competitive landscape
- Deliverable: Discovery Report + Project Timeline
Phase 2: Strategy & Planning (Week 1–2)
- Custom Strategy Document — Tailored Programmatic Advertising strategy aligned to business goals
- 90-Day Roadmap — Quarter-by-quarter execution plan with milestones
- Approval Workflow — Client sign-off before any execution begins
- Deliverable: Strategy Deck + Roadmap (PDF)
Phase 3: Setup & Configuration (Week 2–3)
- Technical Setup — Platform configurations, tracking, tag management
- Creative Development — Initial assets, templates, and content bank
- QA Review — Internal quality check before launch
- Deliverable: Setup Checklist + QA Sign-off
Phase 4: Execution & Launch (Week 3–4)
- Campaign/Project Go-Live — Full execution per the approved strategy
- Daily Monitoring — Real-time performance checks and adjustments
- Issue Escalation — Any issues flagged within 2 hours
- Deliverable: Launch Confirmation + Initial Performance Snapshot
Phase 5: Optimization & Iteration (Monthly)
- Data-Driven Optimization — Continuous improvements based on performance data
- A/B Testing — Systematic testing of key variables
- Strategy Pivots — Adapt to market changes and performance trends
- Deliverable: Monthly Optimization Log
Phase 6: Reporting & Review (Monthly)
- Comprehensive Report — Full performance metrics vs KPIs
- Strategy Review Call — 30-min video call with your account manager
- Next-Month Plan — Updated priorities and action items
- Deliverable: Monthly Report (PDF) + Call Recording
Prerequisites & Requirements
Before we begin, please ensure the following are ready:
From the Client
| Requirement | Details |
|---|---|
| Brand Guidelines | Logo files, color codes, fonts, brand voice document |
| Access & Credentials | Admin access to relevant platforms/accounts |
| Business Information | Target audience, goals, budget range, competitor list |
| Point of Contact | Designated approver with 24-hour response SLA |
| Content Assets | Existing content, images, videos (if applicable) |
From ARUKZ DIGITAL
| We Provide | Details |
|---|---|
| Dedicated Account Manager | Single point of contact for all communication |
| Strategy Document | Custom strategy tailored to your business |
| Onboarding Checklist | Step-by-step setup guide |
| Reporting Dashboard | Real-time access to performance metrics |
| QA Certification | Every deliverable passes our 3-layer QA |
Proposal & Agreement Terms
Scope of Work
- All deliverables listed under "What's Included" above
- Monthly optimization cycles as per the chosen plan
- Regular reporting and strategy review calls
Service Level Agreement (SLA)
| SLA Item | Commitment |
|---|---|
| Response Time | Within 4 business hours |
| Turnaround Time (Standard) | 3–5 business days |
| Turnaround Time (Urgent) | 24–48 hours (premium plans) |
| Reporting Frequency | Monthly (Growth/Enterprise: bi-weekly) |
| Strategy Review Calls | Monthly (Enterprise: bi-weekly) |
| Account Manager Availability | Mon–Sat, 9 AM – 7 PM IST |
Contract Terms
- Minimum Commitment: 3 months (recommended for measurable results)
- Billing Cycle: Monthly advance (due by 1st of each month)
- Payment Methods: Bank transfer, UPI, credit/debit card, PayPal
- Late Payment: 5-day grace period, service pause after 10 days
Intellectual Property
- All creative assets developed during the engagement are owned by the client upon full payment
- ARUKZ DIGITAL retains the right to showcase work in portfolio (unless NDA is signed)
Reporting & Communication
Communication Channels
| Channel | Usage |
|---|---|
| Formal updates, reports, approvals | |
| Quick queries, status updates | |
| Video Calls | Strategy reviews, monthly reports (Google Meet/Zoom) |
| Project Dashboard | Real-time task tracking and deliverable status |
Reporting Schedule
| Report | Frequency | Format |
|---|---|---|
| Performance Dashboard | Real-time | Online Dashboard |
| Weekly Update | Every Monday | Email Summary |
| Monthly Report | 1st week of month | PDF + Video Call |
| Quarterly Review | Every 3 months | Strategy Deck + Call |
Add-On Services
Enhance your Programmatic Advertising package with these complementary services:
| Add-On | Starting At | Why It Helps |
|---|---|---|
| 📊 Advanced Analytics Dashboard | ₹10,000/month | Deeper data insights |
| 🎨 Creative Asset Production | ₹15,000/month | Fresh creatives on demand |
| 📝 Content Writing (SEO) | ₹12,000/month | Blog posts & articles |
| 📱 WhatsApp Campaign Integration | ₹8,000/month | Direct customer messaging |
| 🎥 Video Content Creation | ₹20,000/month | Reels, shorts, explainers |
Cancellation & Refund Policy
| Policy | Details |
|---|---|
| Cancellation Notice | 15 days written notice before the next billing cycle |
| Early Termination | No penalty after minimum commitment period |
| Refund Eligibility | Pro-rata refund for unused days (if cancelled mid-cycle) |
| Setup Fees | Non-refundable (covers onboarding & strategy work) |
| Transition Support | 7-day handover period with full access transfer |
For full details, see our Refund Policy and Terms of Service.
Frequently Asked Questions
How quickly will I see results?
Results depend on the service type. Paid campaigns deliver results within days, while organic strategies like SEO typically show measurable improvement in 60–90 days, with compounding results over 6–12 months.
Can I change my plan mid-contract?
Yes — you can upgrade your plan at any time. Downgrades take effect from the next billing cycle. Our team will help you find the best fit.
Do you work with my industry?
ARUKZ DIGITAL serves 18+ industries including e-commerce, healthcare, real estate, education, FMCG, SaaS, and more. Our Programmatic Advertising strategies are customized for your specific industry and audience.
What if I'm not satisfied with the results?
We offer a transparent performance review after the first 60 days. If KPIs aren't trending positively, we adjust the strategy. Our 500+ client track record speaks to our commitment to results.
How do I get started?
Book a free 30-minute strategy call. We'll audit your current situation and recommend the ideal approach.
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