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Off-Page SEO - Complete Delivery Guide

Digital Marketing Authority Building Ongoing

Overview​

Off-Page SEO focuses on building your website's authority, credibility, and reputation through external factors, primarily backlinks and brand mentions.

What is Off-Page SEO?​

Off-Page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs). This primarily involves link building, but also includes brand building, content marketing, and social media engagement.

Business Impact​

  • Higher Rankings: Quality backlinks improve domain authority
  • More Traffic: Better rankings = more organic visitors
  • Brand Authority: Establishes credibility and trust
  • Referral Traffic: Direct visitors from backlinks
  • Competitive Advantage: Outrank competitors
  • Long-term Growth: Sustainable SEO foundation

Who Needs This Service?​

Primary Candidates​

  • ✅ Websites with weak backlink profiles
  • ✅ New websites needing authority
  • ✅ Businesses in competitive niches
  • ✅ Sites stuck on page 2-3
  • ✅ E-commerce stores
  • ✅ B2B companies
  • ✅ Local businesses

Pricing Guidelines​

Basic Off-Page SEO: ₹40,000-₹80,000/month

  • 10-15 quality backlinks/month
  • Basic link building
  • 3-month minimum

Standard Off-Page SEO: ₹90,000-₹1,80,000/month

  • 20-30 quality backlinks/month
  • Diverse link building strategies
  • Content creation included
  • 6-month minimum

Advanced Off-Page SEO: ₹2,00,000-₹4,00,000/month

  • 40-60 quality backlinks/month
  • Comprehensive strategy
  • Digital PR included
  • Custom outreach campaigns
  • 12-month minimum

Execution Process​

Phase 1: Backlink Audit & Analysis​

  • Crawl backlink profile (Ahrefs/SEMrush)
  • Analyze domain authority
  • Identify quality backlinks
  • Find toxic backlinks
  • Assess anchor text distribution
  • Review referring domains

Key Metrics to Track:

  • Total backlinks
  • Referring domains
  • Domain Authority (DA)
  • Page Authority (PA)
  • Spam score
  • Anchor text ratio
  • Identify top 5-10 competitors
  • Analyze their backlink profiles
  • Find link opportunities
  • Identify link gaps
  • Discover link building strategies

Competitor Analysis Template:

Competitor: [Name]
Domain Authority: [X]
Total Backlinks: [X]
Referring Domains: [X]
Top Link Sources:
1. [Source 1] - DA [X]
2. [Source 2] - DA [X]
3. [Source 3] - DA [X]

Link Opportunities:
- [Opportunity 1]
- [Opportunity 2]
  • Define target DA for backlinks
  • Set monthly link building goals
  • Choose link building tactics
  • Create content calendar
  • Allocate resources

1. Guest Posting​

Process:

  1. Identify Target Sites:

    • Relevant to your niche
    • DA 40+ preferred
    • Accept guest posts
    • Good traffic and engagement

  2. Outreach:

    • Personalized emails
    • Pitch relevant topics
    • Provide writing samples
    • Follow up appropriately

  3. Content Creation:

    • High-quality articles (1,500-2,500 words)
    • Original and valuable
    • Natural link placement
    • Author bio with link

  4. Publication & Promotion:

    • Submit for review
    • Make revisions
    • Promote published post
    • Track performance

Guest Post Outreach Template:

Subject: Guest Post Contribution for [Website Name]

Hi [Name],

I'm [Your Name] from [Company]. I've been following [Website Name] 
and love your content on [topic].

I'd like to contribute a guest post on [topic]. This would provide 
value to your readers by [benefit].

Proposed topics:
1. [Topic 1]
2. [Topic 2]
3. [Topic 3]

Here are some examples of my work:
- [Link 1]
- [Link 2]

Would you be interested?

Best regards,
[Your Name]

2. Resource Page Link Building​

Process:

  1. Find Resource Pages:

    • Use search operators:
      • "keyword" + "resources"
      • "keyword" + "useful links"
      • "keyword" + "helpful resources"

  2. Evaluate Pages:

    • Check domain authority
    • Verify relevance
    • Assess link quality
    • Check if updated

  3. Create Link-Worthy Resource:

    • Comprehensive guide
    • Useful tool
    • Infographic
    • Research study

  4. Outreach:

    • Personalized email
    • Explain value
    • Request inclusion
    • Follow up

Resource Page Outreach Template:

Subject: Resource Suggestion for [Page Title]

Hi [Name],

I found your resource page on [topic] and it's incredibly helpful!

I recently created a [type of resource] on [topic] that your readers 
might find valuable: [URL]

It covers:
- [Point 1]
- [Point 2]
- [Point 3]

Would you consider adding it to your resource page?

Thanks for maintaining such a great resource!

Best,
[Your Name]

Process:

  1. Find Broken Links:

    • Use tools (Ahrefs, Check My Links)
    • Check competitor backlinks
    • Find resource pages
    • Identify broken links

  2. Create Replacement Content:

    • Match or exceed original
    • Make it comprehensive
    • Ensure high quality

  3. Outreach:

    • Notify about broken link
    • Offer your content as replacement
    • Provide value

Broken Link Outreach Template:

Subject: Broken Link on [Page Title]

Hi [Name],

I was reading your article on [topic] and noticed a broken link 
in the [section] section.

The link to [original content] appears to be broken.

I recently created a similar resource that might work as a 
replacement: [Your URL]

It covers:
- [Point 1]
- [Point 2]

Hope this helps!

Best,
[Your Name]

4. Digital PR & Media Outreach​

Tactics:

  • Press releases
  • Expert quotes (HARO)
  • Industry news
  • Original research
  • Infographics
  • Data studies

HARO (Help A Reporter Out) Process:

  1. Sign up for HARO
  2. Respond to relevant queries
  3. Provide expert insights
  4. Get mentioned in articles
  5. Earn quality backlinks

5. Skyscraper Technique​

Process:

  1. Find Link-Worthy Content:

    • High backlink count
    • Comprehensive topic
    • Room for improvement

  2. Create Better Content:

    • More comprehensive
    • More up-to-date
    • Better design
    • More examples
    • Better data

  3. Outreach to Linkers:

    • Find who linked to original
    • Pitch your improved version
    • Explain why it's better

6. Unlinked Brand Mentions​

Process:

  1. Find Mentions:

    • Use Google Alerts
    • Use mention tracking tools
    • Search for brand name

  2. Identify Unlinked Mentions:

    • Brand mentioned but not linked
    • Opportunity for backlink

  3. Outreach:

    • Thank for mention
    • Request link addition
    • Make it easy

Unlinked Mention Outreach:

Subject: Thanks for Mentioning [Brand]!

Hi [Name],

I noticed you mentioned [Brand] in your article on [topic]. 
Thank you!

I noticed the mention isn't linked. Would you mind adding a 
link to [URL]? This would help readers find more information.

Thanks again for the mention!

Best,
[Your Name]

Phase 3: Content Marketing for Links​

Link-Worthy Content Types​

1. Original Research & Data:

  • Industry surveys
  • Statistical analysis
  • Trend reports
  • Case studies
  • Benchmark reports

2. Comprehensive Guides:

  • Ultimate guides (5,000+ words)
  • Step-by-step tutorials
  • How-to guides
  • Best practices

3. Visual Content:

  • Infographics
  • Charts and graphs
  • Diagrams
  • Videos
  • Presentations

4. Tools & Resources:

  • Free tools
  • Calculators
  • Templates
  • Checklists
  • Generators

5. Expert Roundups:

  • Industry expert opinions
  • Interviews
  • Predictions
  • Best tips

Phase 4: Social Signals & Brand Building​

Social Media Engagement​

  • Share content on social platforms
  • Engage with industry influencers
  • Participate in discussions
  • Build social following
  • Encourage social sharing

Brand Mentions​

  • Get mentioned in industry publications
  • Participate in podcasts
  • Speak at events
  • Contribute to forums
  • Answer questions on Quora/Reddit

Local Citations​

  • Google My Business
  • Local directories
  • Industry directories
  • Chamber of Commerce
  • Local news sites

Local Partnerships​

  • Sponsor local events
  • Partner with local businesses
  • Support local charities
  • Join local associations

Phase 6: Monitoring & Reporting​

Track Metrics​

  • New backlinks acquired
  • Lost backlinks
  • Domain Authority changes
  • Referring domains growth
  • Anchor text distribution
  • Competitor comparison

Monthly Reporting​

  • Backlinks built
  • Quality metrics
  • Traffic impact
  • Ranking improvements
  • Next month's plan

Deliverables​

  • 10-60 quality backlinks/month (based on package)
  • Diverse link sources
  • Natural anchor text distribution
  • High-authority domains
  • Relevant, contextual links

Content Deliverables​

  • Guest posts (2-4/month)
  • Link-worthy content pieces
  • Infographics (1-2/month)
  • Press releases (as needed)

Reporting​

  • Monthly backlink report
  • Domain Authority tracking
  • Competitor analysis
  • Traffic impact analysis
  • Strategy recommendations

Quality Standards​

High-Quality Backlinks:

  • ✅ Domain Authority 40+
  • ✅ Relevant to your niche
  • ✅ Real traffic
  • ✅ Editorial placement
  • ✅ Contextual link
  • ✅ Natural anchor text
  • ✅ Dofollow link

Avoid:

  • ❌ Low-quality directories
  • ❌ Link farms
  • ❌ PBNs (Private Blog Networks)
  • ❌ Paid links (against Google guidelines)
  • ❌ Spammy sites
  • ❌ Irrelevant sites

Anchor Text Distribution​

Recommended Mix:

  • Branded: 40-50%
  • Naked URLs: 20-30%
  • Generic: 15-20%
  • Exact match: 5-10%
  • Partial match: 5-10%
  • Ahrefs: Comprehensive backlink analysis ($99-$999/month)
  • SEMrush: All-in-one SEO tool ($119.95-$449.95/month)
  • Moz: Link Explorer ($99-$599/month)
  • Majestic: Backlink checker ($49.99-$399.99/month)

Outreach Tools​

  • BuzzStream: Outreach management ($24-$999/month)
  • Pitchbox: Outreach automation ($195-$495/month)
  • Hunter.io: Email finder ($49-$399/month)

Content Tools​

  • BuzzSumo: Content research ($99-$299/month)
  • Canva: Infographic creation (Free-$12.99/month)
  • Ahrefs Content Explorer: Find link opportunities

Common Challenges & Solutions​

Challenge 1: Low Response Rate​

Solution:

  • Improve outreach emails
  • Personalize messages
  • Provide more value
  • Follow up appropriately
  • Build relationships first

Solution:

  • Start with medium DA sites
  • Create exceptional content
  • Build relationships
  • Leverage existing connections
  • Be patient and persistent

Solution:

  • Regular backlink audits
  • Disavow toxic links
  • Monitor new backlinks
  • Prevent negative SEO

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL SEO Team

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