SEO Services - Complete Delivery Guide

Digital Marketing High Demand 3-6 Months Timeline

Overview

SEO (Search Engine Optimization) helps clients rank higher in search engines and drive organic traffic to their websites.

What is SEO?

SEO is the practice of optimizing websites to improve their visibility in search engine results pages (SERPs). It involves technical optimization, content creation, and building authority through backlinks.

Business Impact

• Increased Visibility: Higher rankings in search results
• Organic Traffic Growth: More visitors without paid advertising
• Better ROI: Long-term sustainable traffic source
• Brand Authority: Higher rankings build trust and credibility
• Competitive Advantage: Outrank competitors in search results

Who Needs This Service?

Primary Candidates

• ✅ Businesses with low website traffic
• ✅ New websites needing visibility
• ✅ Companies facing high competition
• ✅ Brands wanting to reduce ad spend
• ✅ E-commerce sites looking to increase sales
• ✅ Local businesses targeting local customers
• ✅ B2B companies generating leads online

Industry Applications

Industry	SEO Focus	Expected Results
E-commerce	Product pages, categories	50-100% traffic increase
Local Business	Local SEO, Google My Business	Top 3 local pack rankings
B2B Services	Thought leadership, lead gen	30-60% lead increase
Healthcare	Local + informational content	Authority + appointments
Real Estate	Location-based keywords	Property inquiries up 40%
SaaS	Feature keywords, comparisons	Demo requests up 50%

Client Requirements Checklist

Essential Information

Before starting any SEO project, gather:

Website Access

• Website URL and admin access (WordPress, cPanel, etc.)
• FTP/SFTP credentials (if needed)
• CMS login credentials
• Hosting provider details
• Domain registrar access

Analytics & Tools

• Google Analytics access (Admin level)
• Google Search Console access (Owner level)
• Google My Business access (for local SEO)
• Existing analytics data/reports
• Previous SEO reports (if any)

Business Information

• Target keywords (5-10 primary keywords)
• Competitor websites (3-5 main competitors)
• Target audience demographics
• Geographic focus (local/national/global)
• Unique selling propositions (USPs)
• Business goals and KPIs

Content & Marketing

• Current marketing efforts
• Content calendar (if exists)
• Brand guidelines and style guide
• Social media profiles
• Email marketing lists
• Existing blog/content assets

Technical Details

• Current hosting plan details
• SSL certificate status
• Mobile responsiveness status
• Page speed insights
• Current sitemap
• Robots.txt file

Nice to Have

• Previous SEO audit reports
• Keyword research data
• Competitor analysis
• Content performance data
• Backlink profile data
• Conversion tracking setup
• Heat map/user behavior data

Budget & Timeline

• Monthly budget allocation
• Expected timeline for results
• Long-term commitment (minimum 6 months recommended)
• Additional budget for content creation
• Budget for tools/software (if needed)

Proposal Creation Guide

Proposal Structure

Use this structure for SEO proposals:

1. Executive Summary

• Client's current situation
• SEO opportunity identified
• Expected outcomes
• Investment required

2. Current State Analysis

• Current rankings (if available)
• Traffic analysis
• Technical issues identified
• Competitive landscape

3. Proposed Strategy

Technical SEO Optimization

• Site speed improvements
• Mobile optimization
• Schema markup implementation
• XML sitemap optimization
• Robots.txt configuration
• SSL/HTTPS implementation
• Core Web Vitals optimization

On-Page SEO

• Keyword research (50-100 keywords)
• Title tag optimization
• Meta description optimization
• Header tag structure (H1-H6)
• Content optimization
• Internal linking strategy
• Image optimization (alt tags, compression)
• URL structure optimization

Off-Page SEO

• Backlink building strategy
• Guest posting plan
• Directory submissions
• Social bookmarking
• Influencer outreach
• PR and digital PR
• Brand mentions

Content Strategy

• Blog post creation (frequency)
• Content topics and themes
• Content calendar
• Keyword integration
• Content promotion plan

4. Scope of Work

Month 1-2: Foundation

• Complete technical SEO audit
• Keyword research and strategy
• Competitor analysis
• On-page optimization (all pages)
• Technical fixes implementation
• Analytics setup/verification

Month 3-4: Content & Authority

• Content creation (4-8 articles/month)
• Backlink building (10-20 quality links/month)
• Local SEO optimization (if applicable)
• Social media integration
• Monthly reporting

Month 5-6: Scaling & Optimization

• Advanced content marketing
• Increased backlink acquisition
• Conversion rate optimization
• A/B testing
• Strategy refinement based on data

Ongoing (Month 7+):

• Continuous optimization
• Regular content publication
• Link building maintenance
• Performance monitoring
• Quarterly strategy reviews

Pricing Guidelines

Package Tiers

Basic SEO Package

• Price: ₹15,000 - ₹25,000/month
• Ideal for: Small businesses, local services
• Includes:
  • 10-15 keywords targeted
  • Basic technical SEO
  • 2-4 blog posts/month
  • 5-10 backlinks/month
  • Monthly reporting
  • Email support

Standard SEO Package

• Price: ₹30,000 - ₹50,000/month
• Ideal for: Growing businesses, competitive niches
• Includes:
  • 20-30 keywords targeted
  • Comprehensive technical SEO
  • 4-6 blog posts/month (1000+ words)
  • 10-20 quality backlinks/month
  • Local SEO (if applicable)
  • Bi-weekly reporting
  • Phone + email support
  • Quarterly strategy calls

Premium SEO Package

• Price: ₹60,000 - ₹1,00,000/month
• Ideal for: Established businesses, high competition
• Includes:
  • 40-50 keywords targeted
  • Advanced technical SEO
  • 8-12 blog posts/month (1500+ words)
  • 20-30 high-quality backlinks/month
  • Content marketing strategy
  • Social media integration
  • Weekly reporting
  • Dedicated account manager
  • Monthly strategy calls
  • Conversion optimization

Enterprise SEO Package

• Price: ₹1,00,000+/month
• Ideal for: Large enterprises, e-commerce
• Includes:
  • 100+ keywords targeted
  • Enterprise-level technical SEO
  • Custom content strategy
  • 30-50 premium backlinks/month
  • Multi-location SEO
  • International SEO
  • Advanced analytics
  • Real-time reporting dashboard
  • Dedicated team
  • Weekly calls

Pricing Factors

Adjust pricing based on:

• Industry Competition: Higher competition = higher price
• Website Size: More pages = more work
• Current State: Poor technical health = more initial work
• Geographic Scope: International SEO costs more
• Content Needs: More content = higher investment
• Timeline: Faster results require more resources

Timeline Estimation

Set realistic expectations:

Milestone	Timeline	What to Expect
Initial Setup	Week 1-2	Audit, research, planning
Technical Fixes	Week 2-4	Site improvements visible
First Results	Month 2-3	Some keyword movement
Significant Improvement	Month 4-6	Notable ranking gains
Substantial Results	Month 6-12	Major traffic increase
Full Optimization	Month 12+	Sustained top rankings

Important

Always set realistic expectations. SEO is a long-term strategy. Avoid promising specific rankings or overnight results.

Deliverables List

Monthly Deliverables:

• SEO performance report (PDF)
• Keyword ranking report
• Traffic analysis report
• Backlink acquisition report
• Blog posts (as per package)
• Technical optimization updates
• Recommendations for next month

Quarterly Deliverables:

• Comprehensive SEO audit
• Competitor analysis update
• Strategy review and refinement
• ROI analysis
• Goal progress report

Annual Deliverables:

• Year-end comprehensive report
• Full backlink profile analysis
• Content performance analysis
• Strategic plan for next year

Terms & Conditions

Include in every proposal:

1. Contract Duration: Minimum 6 months recommended
2. Payment Terms: Monthly advance payment
3. Cancellation Policy: 30-day notice period
4. Guarantee Clause: No specific ranking guarantees (Google TOS)
5. Client Responsibilities: Timely access, approvals, feedback
6. Scope Changes: Additional costs for scope expansion
7. Reporting: Monthly reports by 5th of each month
8. Communication: Response time commitments

Execution Process

Phase 1: Audit & Analysis (Week 1-2)

Step 1: Technical SEO Audit

Tools Required:

# Essential Tools:
- Google PageSpeed Insights
- GTmetrix
- Screaming Frog SEO Spider
- Ahrefs Site Audit
- SEMrush Site Audit
- Google Search Console
- Google Analytics

Audit Checklist:

Site Speed & Performance

• Desktop page speed (target: <3 seconds)
• Mobile page speed (target: <3 seconds)
• Core Web Vitals (LCP, FID, CLS)
• Image optimization status
• Browser caching configuration
• Code minification (CSS, JS)
• Server response time

Mobile Optimization

• Mobile-responsive design
• Mobile usability issues
• Touch elements sizing
• Viewport configuration
• Mobile page speed

Technical Health

• Broken links (404 errors)
• Redirect chains
• Duplicate content issues
• Canonical tags implementation
• SSL/HTTPS status
• XML sitemap presence and accuracy
• Robots.txt configuration
• Structured data/Schema markup

Indexation

• Pages indexed in Google
• Indexation errors
• Crawl errors
• Sitemap submission status
• Noindex tags (intentional/unintentional)

On-Page Elements

• Title tags (all pages)
• Meta descriptions (all pages)
• Header tags structure (H1-H6)
• Image alt tags
• Internal linking structure
• URL structure

Content Quality

• Thin content pages
• Duplicate content
• Content freshness
• Content depth and value
• Keyword optimization

Step 2: Keyword Research

Tools:

# Keyword Research Tools:
- Google Keyword Planner
- Ahrefs Keywords Explorer
- SEMrush Keyword Magic Tool
- Ubersuggest
- Answer the Public
- Google Trends
- Also Asked

Research Process:

1. Identify Seed Keywords

   • Client's products/services
   • Industry terms
   • Competitor keywords
   • Current ranking keywords

2. Expand Keyword List

   • Use keyword tools
   • Find related keywords
   • Long-tail variations
   • Question-based keywords
   • Local modifiers (if applicable)

3. Analyze Each Keyword

   • Search volume (monthly)
   • Keyword difficulty (0-100)
   • Cost per click (CPC)
   • Search intent (informational/transactional/navigational)
   • SERP features (featured snippets, etc.)
   • Current ranking (if any)

4. Categorize Keywords

   • Primary Keywords: High volume, high intent (5-10)
   • Secondary Keywords: Medium volume, good intent (15-25)
   • Long-tail Keywords: Lower volume, specific intent (30-50)
   • Local Keywords: Location-based (if applicable)

5. Create Keyword Map

   • Assign keywords to pages
   • Plan new content around keywords
   • Group related keywords
   • Prioritize by importance

Keyword Selection Criteria:

Criteria	Target	Why
Search Volume	100+ monthly	Enough traffic potential
Keyword Difficulty	<60 for new sites	Achievable rankings
Search Intent	Match business goals	Relevant traffic
Commercial Value	High CPC = high value	Better conversions
SERP Features	Opportunity for featured snippets	Extra visibility

Step 3: Competitor Analysis

Analyze Top 3-5 Competitors:

Domain Metrics

• Domain Authority (DA)
• Domain Rating (DR)
• Total backlinks
• Referring domains
• Organic traffic estimate
• Organic keywords ranking

Content Analysis

• Top performing pages
• Content topics covered
• Content length and depth
• Content freshness
• Content gaps (opportunities)

Backlink Profile

• Total backlinks
• Quality of backlinks
• Link building strategies
• Top referring domains
• Anchor text distribution

On-Page SEO

• Title tag strategies
• Meta description patterns
• Content structure
• Internal linking
• Schema markup usage

Technical SEO

• Site speed
• Mobile optimization
• Core Web Vitals
• Technical implementation

Document Findings:

## Competitor Analysis Summary

### Competitor 1: [Name]
- DA: 45
- Organic Traffic: 50K/month
- Top Keywords: [list]
- Strengths: [list]
- Weaknesses: [list]
- Opportunities: [list]

### Our Competitive Advantage:
- [How we can compete]
- [Gaps we can exploit]
- [Unique angles]

Phase 2: On-Page Optimization (Week 2-4)

Step 1: Optimize Meta Tags

Title Tags Best Practices:

<!-- Good Title Tag Examples -->
<title>Primary Keyword | Secondary Keyword | Brand Name</title>
<title>Best SEO Services in Mumbai | ARUKZ DIGITAL</title>
<title>Affordable Web Design Services | Custom Websites | ARUKZ</title>

<!-- Character Count: 50-60 characters optimal -->

Title Tag Checklist:

• Include primary keyword
• Keep under 60 characters
• Include brand name (usually at end)
• Make it compelling/clickable
• Unique for each page
• Match search intent

Meta Descriptions Best Practices:

<!-- Good Meta Description Examples -->
<meta name="description" content="Get professional SEO services in Mumbai. Increase organic traffic by 200%+ with our proven strategies. Free consultation. Call now!">

<!-- Character Count: 150-160 characters optimal -->

Meta Description Checklist:

• Include primary keyword naturally
• Keep under 160 characters
• Include call-to-action
• Highlight unique value proposition
• Make it compelling
• Unique for each page

Step 2: Optimize Header Tags

Header Structure:

<!-- Proper Header Hierarchy -->
<h1>Main Page Topic (Primary Keyword)</h1>

<h2>Major Section 1 (Secondary Keyword)</h2>
  <h3>Subsection 1.1</h3>
  <h3>Subsection 1.2</h3>

<h2>Major Section 2 (Secondary Keyword)</h2>
  <h3>Subsection 2.1</h3>
  <h3>Subsection 2.2</h3>

Header Tag Rules:

• One H1 per page (primary keyword)
• Multiple H2s for main sections
• H3-H6 for subsections
• Logical hierarchy
• Include keywords naturally
• Make headers descriptive

Step 3: Content Optimization

Content Optimization Checklist:

Keyword Integration

• Primary keyword in first 100 words
• Keyword density: 1-2% (natural, not stuffed)
• LSI keywords throughout
• Keywords in subheadings
• Keywords in image alt tags
• Natural keyword variations

Content Quality

• Minimum 1000 words (for main pages)
• Comprehensive coverage of topic
• Original, unique content
• Proper grammar and spelling
• Readability score: 60+ (Flesch Reading Ease)
• Scannable (short paragraphs, bullet points)
• Engaging and valuable

Content Structure

• Clear introduction
• Logical flow
• Proper headings (H2, H3)
• Bullet points and lists
• Visual elements (images, videos)
• Clear conclusion
• Call-to-action

Internal Linking

• 3-5 internal links per page
• Relevant anchor text
• Link to important pages
• Link from important pages
• Fix broken internal links
• Create content hubs

Image Optimization

• Descriptive file names (keyword-rich)
• Alt tags (describe image + keyword)
• Compressed images (<200KB)
• Proper dimensions
• WebP format (when possible)
• Lazy loading implementation

Step 4: URL Optimization

Good URL Structure:

✅ https://example.com/seo-services-mumbai
✅ https://example.com/blog/how-to-improve-seo
✅ https://example.com/services/web-development

❌ https://example.com/page?id=123
❌ https://example.com/category/post/2024/01/03/title
❌ https://example.com/p=456

URL Best Practices:

• Short and descriptive
• Include primary keyword
• Use hyphens (not underscores)
• Lowercase letters only
• No special characters
• Logical hierarchy
• HTTPS (secure)

Phase 3: Off-Page SEO (Ongoing)

Step 1: Backlink Strategy

Link Building Methods:

1. Guest Posting (High Priority)

Target: 5-10 guest posts per month

Process:
1. Find relevant blogs in your niche
2. Check their DA (target: 30+)
3. Pitch unique topic ideas
4. Write high-quality 1500+ word articles
5. Include 1-2 contextual backlinks
6. Natural, relevant anchor text

Quality Metrics for Guest Post Sites:

• Domain Authority: 30+
• Organic traffic: 1000+/month
• Relevant to client's niche
• Do-follow links allowed
• Active, engaged audience
• Not a link farm

2. Resource Page Link Building

Target: 3-5 resource links per month

Process:
1. Search for resource pages: "[keyword] + resources"
2. Find pages listing tools/services
3. Ensure your content is valuable
4. Reach out to page owner
5. Suggest adding your resource

3. Broken Link Building

Target: 5-10 links per month

Process:
1. Find broken links on relevant sites
2. Create similar/better content
3. Reach out to site owner
4. Suggest replacing broken link with yours

4. Digital PR

Target: 2-3 PR mentions per month

Methods:
- Press releases for newsworthy events
- Expert quotes for journalists (HARO)
- Industry awards and recognition
- Partnerships and collaborations
- Original research/studies

5. Directory Submissions

Target: 10-15 quality directories

Focus on:
- Industry-specific directories
- Local business directories
- Professional associations
- Chamber of Commerce
- Google My Business
- Bing Places

6. Social Bookmarking

Target: Share all new content

Platforms:
- Reddit (relevant subreddits)
- Pinterest (visual content)
- Mix (formerly StumbleUpon)
- Flipboard
- Pocket

7. Influencer Outreach

Target: 2-3 influencer mentions per month

Process:
1. Identify industry influencers
2. Build relationship (engage with content)
3. Create valuable content for them
4. Request share/mention
5. Offer collaboration opportunities

Step 2: Link Quality Guidelines

High-Quality Backlink Characteristics:

✅ Good Backlinks:

• From relevant, authoritative sites
• Do-follow links
• Contextual (within content)
• Natural anchor text
• From diverse domains
• From sites with organic traffic
• Editorial (not paid/sponsored)

❌ Bad Backlinks:

• From spammy sites
• From link farms
• Irrelevant sites
• Exact match anchor text (overused)
• Sitewide links (footer/sidebar)
• Paid links (without nofollow)
• From penalized sites

Anchor Text Distribution:

Branded: 40-50% (e.g., "ARUKZ DIGITAL")
Naked URL: 20-30% (e.g., "arukz.com")
Generic: 15-20% (e.g., "click here", "read more")
Exact Match: 5-10% (e.g., "SEO services")
Partial Match: 10-15% (e.g., "professional SEO company")

Step 3: Monthly Link Building Goals

Package	Monthly Links	Quality Threshold
Basic	5-10	DA 20+
Standard	10-20	DA 30+
Premium	20-30	DA 40+
Enterprise	30-50	DA 50+

Phase 4: Content Creation (Monthly)

Blog Post Creation Process

Step 1: Topic Selection

Choose topics based on:
- Keyword research
- Search intent
- Competitor gaps
- Industry trends
- Client expertise
- Seasonal relevance

Step 2: Content Structure

Ideal Blog Post Structure:

# Compelling Title (60 characters, with keyword)

## Introduction (100-150 words)
- Hook the reader
- State the problem
- Promise the solution
- Include primary keyword

## Table of Contents (for long posts)
- Improves UX
- Helps with featured snippets

## Main Content (1000-2000 words)
### Section 1 (H2 with secondary keyword)
- Detailed information
- Examples
- Data/statistics
- Images/visuals

### Section 2 (H2 with secondary keyword)
- More detailed information
- Case studies
- Expert quotes

### Section 3 (H2 with secondary keyword)
- Actionable tips
- Step-by-step guides
- Best practices

## Conclusion (100-150 words)
- Summarize key points
- Call-to-action
- Next steps

## FAQ Section (optional)
- Common questions
- Featured snippet opportunities

Step 3: Content Quality Standards

Writing Guidelines:

• Minimum 1000 words (1500-2000 ideal)
• Flesch Reading Ease: 60+
• Short paragraphs (2-3 sentences)
• Bullet points and lists
• Subheadings every 300 words
• Images every 300-500 words
• Original, unique content
• Fact-checked and accurate
• Properly cited sources

SEO Optimization:

• Primary keyword in title
• Primary keyword in first paragraph
• Primary keyword in at least one H2
• LSI keywords throughout
• Keyword density: 1-2%
• Meta description optimized
• URL slug optimized
• Alt tags on all images
• 3-5 internal links
• 2-3 external links (authoritative sources)

Step 4: Content Promotion

After publishing:

1. Share on social media (all platforms)
2. Send to email list
3. Submit to content aggregators
4. Reach out for backlinks
5. Repurpose (infographic, video, etc.)
6. Update old related posts with links
7. Monitor performance and optimize

Phase 5: Local SEO (If Applicable)

Google My Business Optimization

Setup Checklist:

• Claim/verify Google My Business listing
• Complete all business information
• Choose correct business categories
• Add business description (750 chars, keyword-rich)
• Upload high-quality photos (10+)
• Add business hours (including holidays)
• Add services/products
• Enable messaging
• Add Q&A
• Set up posts

Ongoing Optimization:

• Post weekly updates
• Respond to all reviews (within 24 hours)
• Add new photos monthly
• Update business info as needed
• Use Google Posts for promotions
• Monitor insights and analytics

Local Citations

Build Citations On:

Essential:
- Google My Business
- Bing Places
- Apple Maps
- Facebook Business
- Yelp

Industry-Specific:
- [Industry directories]
- Professional associations
- Local chambers of commerce

Local:
- Local news sites
- Local blogs
- Community websites
- Local event sites

NAP Consistency: Ensure Name, Address, Phone are identical across all platforms:

✅ Correct:
ARUKZ DIGITAL
123 Main Street, Mumbai, Maharashtra 400001
+91 98765 43210

❌ Inconsistent:
ARUKZ Digital
123 Main St, Mumbai, MH 400001
9876543210

Local Content Strategy

Create Local Content:

• Local news and events
• Local guides and resources
• Local case studies
• Local partnerships
• Community involvement
• Location-specific landing pages

Phase 6: Monitoring & Reporting (Monthly)

Key Metrics to Track

Rankings:

Track for all target keywords:
- Current position
- Previous position
- Change (+/-)
- Search volume
- Estimated traffic
- SERP features

Traffic:

Google Analytics metrics:
- Organic sessions
- Organic users
- Pageviews
- Bounce rate
- Average session duration
- Pages per session
- Goal completions
- Conversion rate

Backlinks:

Monitor:
- Total backlinks
- New backlinks (this month)
- Lost backlinks
- Referring domains
- Domain authority of new links
- Anchor text distribution
- Link quality score

Technical Health:

Check monthly:
- Crawl errors
- Indexation status
- Page speed
- Core Web Vitals
- Mobile usability
- Security issues

Monthly Report Template

Executive Summary

## SEO Performance Report - [Month Year]
Client: [Client Name]

### Key Highlights:
✅ 25 keywords in top 10 (up from 18)
✅ Organic traffic increased 45%
✅ 15 high-quality backlinks acquired
✅ 4 blog posts published

### Month-over-Month Growth:
- Traffic: +45%
- Rankings: +28%
- Backlinks: +15
- Conversions: +32%

Detailed Metrics

## Keyword Rankings

| Keyword | Current | Previous | Change | Volume |
|---------|---------|----------|--------|--------|
| SEO services Mumbai | 3 | 7 | ↑4 | 1,200 |
| Best SEO company | 5 | 12 | ↑7 | 800 |
| [etc.] | | | | |

## Traffic Analysis

- Total Organic Sessions: 5,234 (+45%)
- New Users: 4,123 (+52%)
- Bounce Rate: 45% (-5%)
- Avg. Session Duration: 3:24 (+0:45)
- Goal Completions: 156 (+32%)

## Backlink Report

- New Backlinks: 15
- Total Backlinks: 234
- Referring Domains: 89
- Average DA: 35
- Lost Links: 2

## Content Published

1. "How to Improve SEO in 2024" (1,500 words)
   - Published: Jan 5
   - Traffic: 234 sessions
   - Rankings: 3 keywords in top 10

2. [Additional posts...]

## Technical Updates

- Fixed 12 broken links
- Improved page speed by 0.8s
- Optimized 25 images
- Updated XML sitemap
- Fixed mobile usability issues

## Next Month's Plan

🎯 Goals:
- Target 30 keywords in top 10
- Increase traffic by 20%
- Acquire 20 quality backlinks
- Publish 4 new blog posts

📋 Tasks:
- Optimize 10 underperforming pages
- Launch link building campaign
- Create pillar content piece
- Improve Core Web Vitals

Deliverables

Monthly Deliverables

1. SEO Performance Report (PDF)

• Executive summary
• Keyword rankings
• Traffic analysis
• Backlink report
• Content published
• Technical updates
• Next month's plan

2. Keyword Ranking Report (Excel/Google Sheets)

• All tracked keywords
• Current positions
• Historical data
• Competitor positions
• Search volumes

3. Traffic Analysis Report

• Google Analytics data
• Traffic sources
• Top pages
• User behavior
• Conversion data

4. Backlink Acquisition Report

• New backlinks acquired
• Link quality metrics
• Anchor text distribution
• Lost links
• Disavow recommendations (if needed)

5. Blog Posts

• Number as per package
• 1000-2000 words each
• SEO optimized
• Published on client's blog

6. Technical Optimization Updates

• List of technical fixes
• Before/after metrics
• Recommendations

7. Recommendations Document

• Opportunities identified
• Action items for next month
• Long-term strategy adjustments

Quarterly Deliverables

1. Comprehensive SEO Audit

• Full technical audit
• Content audit
• Backlink profile analysis
• Competitor analysis update

2. Strategy Review

• What's working
• What needs improvement
• Strategy adjustments
• New opportunities

3. ROI Analysis

• Traffic growth
• Ranking improvements
• Lead/conversion growth
• Revenue impact (if data available)

4. Goal Progress Report

• Progress toward objectives
• KPI tracking
• Milestone achievements

Annual Deliverables

1. Year-End Comprehensive Report

• Full year performance
• Year-over-year growth
• All achievements
• Case study format

2. Backlink Profile Analysis

• Complete backlink audit
• Link quality assessment
• Disavow file (if needed)
• Link building strategy for next year

3. Content Performance Analysis

• All content published
• Top performing content
• Content gaps identified
• Content strategy for next year

4. Strategic Plan for Next Year

• Goals and objectives
• Detailed strategy
• Timeline
• Resource requirements

Quality Standards

Professional Benchmarks

Ranking Improvements:

• Month 3: 10-20% of keywords in top 20
• Month 6: 20-30% of keywords in top 10
• Month 12: 30-40% of keywords in top 5

Traffic Growth:

• Month 3: 20-30% increase
• Month 6: 40-60% increase
• Month 12: 80-150% increase

Backlink Quality:

• Average Domain Authority: 30+
• Relevance score: 7/10+
• Do-follow ratio: 60%+
• Diverse anchor text
• Natural link velocity

Content Quality:

• Readability score: 60+
• Minimum word count: 1000
• Original content: 100%
• Grammar score: 95%+
• Engagement rate: 2+ minutes

Technical Health:

• Page speed: <3 seconds
• Mobile score: 90+
• Core Web Vitals: All green
• Crawl errors: <10
• Indexation rate: 95%+

Testing Procedures

Monthly Quality Checks:

1. Ranking Verification

# Verify rankings using multiple tools:
- Google Search Console
- SEMrush Position Tracking
- Ahrefs Rank Tracker
- Manual searches (incognito)

2. Traffic Validation

# Cross-check traffic data:
- Google Analytics
- Google Search Console
- Server logs
- Identify discrepancies

3. Backlink Quality Audit

# Review new backlinks:
- Check DA/DR
- Verify relevance
- Check for spam
- Verify do-follow status
- Check anchor text

4. Technical Health Check

# Monthly technical audit:
- Run Screaming Frog crawl
- Check Google Search Console
- Test page speed
- Check mobile usability
- Verify Core Web Vitals

5. Content Quality Review

# Review published content:
- Plagiarism check
- Grammar check
- SEO optimization check
- Readability score
- Engagement metrics

Review Process

Weekly Review:

• Check ranking changes
• Monitor traffic trends
• Review new backlinks
• Check for technical issues
• Monitor competitor activity

Monthly Review:

• Comprehensive performance analysis
• Client report preparation
• Strategy adjustment
• Next month planning
• Client meeting/call

Quarterly Review:

• In-depth audit
• Strategy evaluation
• Goal assessment
• Long-term planning
• Client presentation

Client Approval Steps

1. Initial Strategy Approval

• Present SEO strategy
• Get approval on keywords
• Confirm budget and timeline
• Sign off on deliverables

2. Monthly Report Approval

• Send report by 5th of month
• Schedule review call
• Get feedback
• Adjust strategy if needed

3. Content Approval

• Submit content for review
• Incorporate feedback
• Get final approval
• Publish

4. Major Changes Approval

• Present proposed changes
• Explain rationale
• Get written approval
• Document decision

Common Issues & Solutions

Issue 1: Rankings Not Improving

Possible Causes:

• High keyword difficulty
• Insufficient backlinks
• Poor content quality
• Technical issues
• Strong competition
• Algorithm updates

Solutions:

1. Reassess Keyword Strategy

   • Target lower difficulty keywords
   • Focus on long-tail keywords
   • Find keyword gaps

2. Increase Backlink Acquisition

   • Ramp up link building efforts
   • Focus on quality over quantity
   • Diversify link sources

3. Improve Content Quality

   • Make content more comprehensive
   • Add more value
   • Update old content
   • Improve readability

4. Fix Technical Issues

   • Resolve crawl errors
   • Improve page speed
   • Fix mobile issues
   • Optimize Core Web Vitals

5. Analyze Competitors

   • Study top-ranking pages
   • Identify their strengths
   • Find opportunities to differentiate
   • Create better content

Issue 2: High Bounce Rate

Possible Causes:

• Slow page speed
• Poor content relevance
• Bad user experience
• Wrong target audience
• Misleading meta descriptions

Solutions:

1. Improve Page Speed

   • Optimize images
   • Enable caching
   • Minify code
   • Use CDN

2. Enhance Content Relevance

   • Match search intent better
   • Improve content quality
   • Add relevant visuals
   • Update outdated information

3. Improve User Experience

   • Better navigation
   • Clear call-to-actions
   • Mobile optimization
   • Reduce intrusive pop-ups

4. Refine Targeting

   • Review keyword intent
   • Adjust meta descriptions
   • Target more specific keywords
   • Create audience-specific content

Issue 3: Backlinks Not Sticking

Possible Causes:

• Low-quality link sources
• Unnatural link patterns
• Links from penalized sites
• Paid links detected

Solutions:

1. Focus on Quality

   • Target higher DA sites
   • Ensure relevance
   • Build relationships first
   • Create linkable assets

2. Diversify Link Building

   • Use multiple strategies
   • Vary anchor text
   • Natural link velocity
   • Mix link types

3. Monitor Backlink Health

   • Regular backlink audits
   • Disavow toxic links
   • Remove low-quality links
   • Track link status

Issue 4: Traffic Not Converting

Possible Causes:

• Wrong target audience
• Poor landing pages
• Weak call-to-actions
• Trust issues
• Technical problems

Solutions:

1. Refine Keyword Targeting

   • Focus on commercial intent keywords
   • Target bottom-of-funnel keywords
   • Use buyer keywords

2. Optimize Landing Pages

   • Clear value proposition
   • Strong CTAs
   • Social proof
   • Trust signals
   • Reduce friction

3. Improve User Experience

   • Faster page speed
   • Mobile optimization
   • Clear navigation
   • Easy checkout/contact

4. A/B Testing

   • Test different headlines
   • Test CTAs
   • Test layouts
   • Test offers

Issue 5: Algorithm Update Impact

Possible Causes:

• Google algorithm changes
• Penalties
• Competitor improvements
• Technical issues

Solutions:

1. Identify the Update

   • Check Google announcements
   • Review SEO news
   • Analyze traffic drop timing
   • Identify affected pages

2. Assess Impact

   • Which pages affected
   • Which keywords dropped
   • Traffic loss percentage
   • Competitor changes

3. Take Corrective Action

   • Follow Google guidelines
   • Improve content quality
   • Fix technical issues
   • Remove low-quality content
   • Improve E-A-T signals

4. Monitor Recovery

   • Track rankings daily
   • Monitor traffic
   • Document changes
   • Adjust strategy

Post-Delivery Support

Support Period (Included)

First 3 Months:

• Monthly performance reports
• Minor optimizations
• Query resolution (email/phone)
• Strategy adjustments
• Regular communication

Support Included:

• Report explanations
• Ranking fluctuation analysis
• Minor content updates
• Technical issue resolution
• Strategy consultations

Not Included:

• Major content creation
• New keyword targeting
• Additional link building
• Website redesign
• New service areas

Maintenance Guidelines

Monthly Maintenance Tasks:

• Monitor rankings
• Track traffic
• Review backlinks
• Check technical health
• Update content as needed
• Respond to algorithm updates
• Competitor monitoring

Quarterly Maintenance:

• Comprehensive audit
• Strategy review
• Content refresh
• Backlink cleanup
• Technical optimization

Annual Maintenance:

• Full SEO audit
• Complete strategy overhaul
• Content inventory and cleanup
• Backlink profile analysis
• Competitive analysis

Upsell Opportunities

After 3-6 Months:

1. Content Marketing Package

• Additional blog posts
• Infographics
• Videos
• Ebooks/whitepapers
• Price: +₹15,000-₹30,000/month

2. Advanced SEO

• More keywords
• More backlinks
• Advanced strategies
• Price: Upgrade to next tier

3. PPC Advertising

• Complement SEO with paid ads
• Faster results
• Retargeting
• Price: ₹20,000-₹50,000/month + ad spend

4. Social Media Marketing

• Amplify content reach
• Build brand awareness
• Engage audience
• Price: ₹15,000-₹40,000/month

5. Conversion Rate Optimization

• Improve conversion rates
• A/B testing
• Landing page optimization
• Price: ₹25,000-₹50,000/month

6. Local SEO Expansion

• Multiple locations
• Franchise SEO
• Multi-location strategy
• Price: ₹10,000-₹20,000/location/month

7. International SEO

• Target multiple countries
• Multilingual SEO
• International link building
• Price: ₹50,000-₹1,00,000/month

Client Feedback Collection

Monthly Feedback:

Quick Survey (5 questions):
1. How satisfied are you with this month's results? (1-10)
2. How clear was the monthly report? (1-10)
3. How responsive was our team? (1-10)
4. What could we improve?
5. Any specific goals for next month?

Quarterly Review:

Detailed Feedback Session:
- Overall satisfaction
- Results vs. expectations
- Communication quality
- Areas for improvement
- Future goals and objectives
- Testimonial request (if satisfied)

Annual Review:

Comprehensive Evaluation:
- Year-long performance review
- ROI analysis
- Success stories
- Challenges faced
- Strategy for next year
- Contract renewal discussion
- Case study opportunity

Tools & Resources

Required Tools

SEO Tools (Choose based on budget):

Essential (Minimum):

• Google Search Console (Free)
• Google Analytics (Free)
• Google Keyword Planner (Free)
• Screaming Frog (Free up to 500 URLs)
• Google PageSpeed Insights (Free)

Professional (Recommended):

• Ahrefs ($99-$999/month) - Best for backlinks
• SEMrush ($119.95-$449.95/month) - All-in-one
• Moz Pro ($99-$599/month) - Good alternative
• Ubersuggest ($29-$99/month) - Budget-friendly

Advanced (Enterprise):

• Majestic ($49.99-$399.99/month) - Backlink analysis
• BrightEdge (Enterprise pricing) - Enterprise SEO
• Conductor (Enterprise pricing) - Enterprise platform

Supporting Tools:

• Grammarly (Free-$30/month) - Content quality
• Hemingway Editor (Free) - Readability
• Canva (Free-$12.99/month) - Graphics
• BuzzSumo ($99-$299/month) - Content research
• Hunter.io ($49-$399/month) - Email finding
• Pitchbox ($195-$495/month) - Outreach

Training Resources

Free Resources:

• Moz Beginner's Guide to SEO
• Google SEO Starter Guide
• Ahrefs Blog
• SEMrush Academy
• Google Analytics Academy

Paid Courses:

• Ahrefs Academy ($799/year)
• SEMrush Academy Courses (Free-$199)
• Coursera SEO Specialization ($49/month)
• Udemy SEO Courses ($10-$200)

Communities:

• r/SEO (Reddit)
• SEO Chat Forums
• Moz Q&A
• WebmasterWorld
• Warrior Forum

Blogs to Follow:

• Search Engine Journal
• Search Engine Land
• Moz Blog
• Ahrefs Blog
• Backlinko
• Neil Patel Blog

Podcasts:

• The Search Engine Journal Show
• Marketing School
• SEO 101
• The Recipe for SEO Success

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Document Information

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL Marketing Team
Review Cycle: Quarterly
Next Review: April 2026

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Quick Reference

SEO Checklist (Print & Use)

Before Starting:

• Get all client access
• Set up analytics
• Complete audit
• Keyword research done
• Strategy approved

Monthly Tasks:

• Publish content (as per package)
• Build backlinks (as per package)
• Monitor rankings
• Track traffic
• Technical maintenance
• Client report
• Strategy call

Quality Checks:

• All content SEO optimized
• All backlinks quality checked
• Technical issues resolved
• Reports accurate
• Client satisfied

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Need Help? Contact the SEO team lead or refer to the Troubleshooting Guide.

Related Documentation:

• Content Marketing Services
• PPC Advertising
• Social Media Marketing
• SEO Proposal Template