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Influencer Marketing - Complete Delivery Guide

Digital Marketing High Engagement Campaign-Based

Overview​

Influencer Marketing helps clients reach targeted audiences through trusted voices, driving brand awareness, engagement, and conversions through authentic partnerships.

Business Impact​

  • Authentic Reach: Access engaged audiences
  • Trust Building: Leverage influencer credibility
  • Targeted Exposure: Reach specific demographics
  • Content Creation: User-generated content
  • Social Proof: Build brand credibility
  • Measurable Results: Track ROI

Who Needs This Service?​

  • ✅ E-commerce brands launching products
  • ✅ Fashion and beauty brands
  • ✅ Food and beverage companies
  • ✅ Tech products and apps
  • ✅ Travel and hospitality
  • ✅ Fitness and wellness brands

Pricing Guidelines​

Micro-Influencer Campaign

  • Price: ₹30,000-₹80,000/campaign
  • Influencers: 5-10 micro (10K-100K followers)
  • Content: 10-20 posts
  • Duration: 1 month

Mid-Tier Campaign

  • Price: ₹1,00,000-₹3,00,000/campaign
  • Influencers: 3-5 mid-tier (100K-500K)
  • Content: 15-30 posts
  • Duration: 2-3 months

Macro-Influencer Campaign

  • Price: ₹3,50,000-₹10,00,000/campaign
  • Influencers: 1-3 macro (500K-1M+)
  • Content: 10-20 posts
  • Duration: 3-6 months

Celebrity Campaign

  • Price: ₹10,00,000+/campaign
  • Influencers: 1-2 celebrities (1M+)
  • Content: Custom
  • Duration: 6-12 months

Execution Process​

Phase 1: Strategy​

Campaign Planning:

  • Define campaign goals
  • Identify target audience
  • Set budget
  • Choose platforms
  • Define success metrics

Influencer Selection Criteria:

  • Follower count and engagement rate
  • Audience demographics
  • Content quality
  • Brand alignment
  • Previous collaborations
  • Authenticity

Phase 2: Influencer Outreach​

Outreach Process:

  1. Research: Find relevant influencers
  2. Analyze: Check engagement, authenticity
  3. Contact: Send personalized pitch
  4. Negotiate: Discuss terms and pricing
  5. Contract: Formalize agreement

Influencer Pricing:

  • Nano (1K-10K): ₹1,000-₹10,000/post
  • Micro (10K-100K): ₹5,000-₹50,000/post
  • Mid-tier (100K-500K): ₹50,000-₹2,00,000/post
  • Macro (500K-1M): ₹2,00,000-₹10,00,000/post
  • Mega (1M+): ₹10,00,000+/post

Phase 3: Campaign Execution​

Content Types:

  • Instagram posts
  • Instagram stories
  • Instagram reels
  • YouTube videos
  • TikTok videos
  • Blog posts
  • Twitter threads

Campaign Deliverables:

  • Content briefs
  • Product/service delivery
  • Content approval
  • Publishing schedule
  • Performance tracking

Phase 4: Measurement​

Key Metrics:

  • Reach and impressions
  • Engagement rate
  • Click-through rate
  • Conversions
  • ROI
  • Brand mentions
  • Sentiment analysis

Reporting:

  • Campaign performance
  • Influencer performance
  • Content performance
  • ROI analysis
  • Recommendations

Deliverables​

Campaign Deliverables​

  • Influencer list and analysis
  • Campaign strategy document
  • Content calendar
  • Contracts and agreements
  • Content approvals

Post-Campaign Deliverables​

  • Performance report
  • Content library
  • ROI analysis
  • Influencer ratings
  • Recommendations

Tools & Resources​

Influencer Platforms:

  • Upfluence ($695-$2,495/month)
  • AspireIQ (Custom pricing)
  • Grin (Custom pricing)
  • Klear ($299-$999/month)

Analytics Tools:

  • HypeAuditor ($299-$1,499/month)
  • Social Blade (Free-$9.99/month)
  • Influencer Marketing Hub (Free tools)

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL Influencer Marketing Team