Content Marketing - Complete Delivery Guide

Digital Marketing High Demand Ongoing Service

Overview

Content Marketing helps clients attract, engage, and convert their target audience through valuable, relevant content that builds trust, authority, and drives business results.

What is Content Marketing?

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Business Impact

• Brand Authority: Establish thought leadership
• Organic Traffic: Drive visitors through SEO
• Lead Generation: Convert readers into customers
• Customer Education: Build informed buyers
• Long-term ROI: Content works 24/7
• Customer Retention: Keep audience engaged

Who Needs This Service?

Primary Candidates

• ✅ B2B companies generating leads
• ✅ E-commerce stores driving sales
• ✅ SaaS companies educating users
• ✅ Service businesses building authority
• ✅ Startups creating brand awareness
• ✅ Established brands maintaining presence
• ✅ Companies with long sales cycles

Industry Applications

Industry	Content Focus	Expected Results
B2B SaaS	Blog, whitepapers, case studies	50-100% lead increase
E-commerce	Product guides, how-tos, videos	30-60% traffic increase
Healthcare	Educational articles, patient guides	Authority + trust
Finance	Guides, calculators, webinars	Lead generation
Real Estate	Market reports, area guides	40-70% inquiry increase
Education	Course content, tutorials	Enrollment growth

Client Requirements Checklist

Essential Information

Business Information

• Company background and history
• Products/services offered
• Target audience personas
• Unique value propositions
• Competitor content analysis
• Business goals and KPIs
• Brand voice and tone guidelines

Content Strategy

• Content goals (awareness, leads, sales)
• Target keywords (from SEO research)
• Content topics and themes
• Preferred content types
• Publishing frequency
• Content distribution channels
• Success metrics

Resources

• Subject matter experts (SMEs)
• Existing content assets
• Brand guidelines
• Image/video resources
• Customer testimonials
• Case study data
• Industry research

Technical Access

• Website/CMS access
• Blog platform access
• Analytics access
• Social media accounts
• Email marketing platform
• SEO tools access

Budget & Timeline

• Monthly content budget
• Content creation budget
• Promotion budget
• Tools/software budget
• Expected timeline for results
• Long-term commitment (minimum 6 months)

Proposal Creation Guide

Pricing Guidelines

Package Tiers

Starter Content Package

• Price: ₹20,000 - ₹40,000/month
• Ideal for: Small businesses, startups
• Includes:
  • 4-6 blog posts/month (800-1000 words)
  • Content strategy
  • Keyword research
  • SEO optimization
  • Basic graphics
  • Social media posts (from blog)
  • Monthly performance report
  • Email support

Growth Content Package

• Price: ₹50,000 - ₹1,00,000/month
• Ideal for: Growing businesses
• Includes:
  • 8-12 blog posts/month (1200-1500 words)
  • Comprehensive content strategy
  • Advanced keyword research
  • SEO optimization
  • Custom graphics/infographics
  • Social media content (20-30 posts)
  • Email newsletters (2-4/month)
  • Content promotion
  • Bi-weekly reports
  • Phone + email support

Professional Content Package

• Price: ₹1,20,000 - ₹2,50,000/month
• Ideal for: Established businesses
• Includes:
  • 16-20 blog posts/month (1500-2000 words)
  • Strategic content planning
  • Comprehensive keyword strategy
  • Long-form content (guides, ebooks)
  • Video scripts (2-4/month)
  • Infographics (2-4/month)
  • Case studies (1-2/month)
  • Whitepapers (1/quarter)
  • Email campaigns
  • Content distribution strategy
  • Weekly reports
  • Dedicated content manager

Enterprise Content Package

• Price: ₹3,00,000+/month
• Ideal for: Large enterprises
• Includes:
  • 30+ blog posts/month
  • Multi-channel content strategy
  • Thought leadership content
  • Video production
  • Podcast production
  • Interactive content
  • Webinar content
  • Research reports
  • Full content team
  • Real-time reporting
  • Strategic consulting

Content Types & Pricing

Blog Posts:

• Short (500-800 words): ₹1,500-₹3,000
• Standard (1000-1500 words): ₹3,000-₹6,000
• Long-form (2000-3000 words): ₹6,000-₹12,000
• Pillar content (3000+ words): ₹12,000-₹25,000

Other Content:

• Infographics: ₹5,000-₹15,000
• Ebooks (20-30 pages): ₹30,000-₹80,000
• Whitepapers: ₹40,000-₹1,00,000
• Case studies: ₹8,000-₹20,000
• Video scripts: ₹5,000-₹15,000
• Email campaigns: ₹3,000-₹10,000
• Social media posts: ₹200-₹500 each
• Landing pages: ₹5,000-₹15,000

Execution Process

Phase 1: Strategy & Planning (Week 1-2)

Step 1: Content Audit

Analyze Existing Content:

• Inventory all existing content
• Identify top-performing content
• Find content gaps
• Assess content quality
• Check SEO optimization
• Analyze competitor content

Step 2: Audience Research

Create Buyer Personas:

• Demographics
• Job roles/titles
• Pain points
• Goals and challenges
• Content preferences
• Buying journey stage

Step 3: Content Strategy

Content Pillars (3-5 themes):

Example for SaaS Company:

1. Product Education (30%) - Features, how-tos, updates
2. Industry Insights (25%) - Trends, analysis, research
3. Customer Success (20%) - Case studies, testimonials
4. Thought Leadership (15%) - Opinion pieces, predictions
5. Company Culture (10%) - Behind-scenes, team stories

Content Calendar:

• Monthly themes
• Weekly topics
• Publishing schedule
• Content types
• Distribution channels
• Promotion plan

Phase 2: Content Creation (Ongoing)

Blog Post Creation Process

Step 1: Topic Research

• Keyword research
• Competitor analysis
• Trending topics
• Customer questions
• Industry news

Step 2: Outline Creation

# Blog Post Outline Template

## Title: [Compelling, keyword-rich title]

## Meta Description: [150-160 characters]

## Introduction (100-150 words)
- Hook
- Problem statement
- Promise/solution preview

## Main Content
### H2: Main Point 1
- Supporting details
- Examples
- Data/statistics

### H2: Main Point 2
- Supporting details
- Examples
- Data/statistics

### H2: Main Point 3
- Supporting details
- Examples
- Data/statistics

## Conclusion (100-150 words)
- Summary
- Call-to-action

## Additional Elements
- Featured image
- In-content images (2-3)
- Internal links (3-5)
- External links (2-3)
- CTA placement

Step 3: Writing

Writing Best Practices:

• Start with a strong hook
• Use conversational tone
• Break up text (short paragraphs)
• Use subheadings (H2, H3)
• Include bullet points/lists
• Add examples and stories
• Include data and statistics
• Use active voice
• Write for scannability
• End with clear CTA

SEO Optimization:

• Primary keyword in title
• Keyword in first 100 words
• Keywords in subheadings
• LSI keywords throughout
• Keyword density: 1-2%
• Meta title (50-60 characters)
• Meta description (150-160 characters)
• URL slug optimization
• Image alt tags
• Internal linking
• External linking

Step 4: Editing & Proofreading

• Grammar and spelling check
• Readability check (Flesch score >60)
• Fact-checking
• Link verification
• Image optimization
• SEO check
• Brand voice consistency

Step 5: Visual Content

• Featured image (1200x630px)
• In-content images
• Infographics (if applicable)
• Screenshots
• Charts/graphs
• Videos (if applicable)

Phase 3: Content Distribution

Publishing Checklist

• Upload to CMS
• Format content
• Add images
• Set featured image
• Add meta tags
• Set categories/tags
• Add internal links
• Preview on desktop/mobile
• Schedule/publish
• Submit to search engines

Promotion Strategy

Owned Channels:

• Email newsletter
• Social media (all platforms)
• Website homepage
• Related blog posts
• Resource pages

Social Media Promotion:

• Create social posts (3-5 variations)
• Design social graphics
• Schedule posts
• Engage with comments
• Share in groups/communities

Email Marketing:

• Add to newsletter
• Send to subscribers
• Segment by interest
• Personalize messaging
• Track opens/clicks

Paid Promotion (if budget allows):

• Facebook/Instagram ads
• LinkedIn sponsored content
• Google Ads
• Twitter promoted tweets
• Content discovery platforms (Outbrain, Taboola)

Phase 4: Performance Tracking

Key Metrics

Traffic Metrics:

• Page views
• Unique visitors
• Traffic sources
• Time on page
• Bounce rate
• Pages per session

Engagement Metrics:

• Social shares
• Comments
• Backlinks
• Email opens/clicks
• Video views
• Download rate

Conversion Metrics:

• Lead form submissions
• Newsletter signups
• Product inquiries
• Demo requests
• Sales/revenue
• ROI

Monthly Reporting

Content Performance Report:

# Content Marketing Report - [Month Year]

## Executive Summary
- Total content published: 12 blog posts
- Total traffic: 15,000 visitors (+25% MoM)
- Total leads: 85 (+40% MoM)
- Top performing content: [Title]

## Content Published
1. [Title] - 2,500 views, 15 leads
2. [Title] - 1,800 views, 12 leads
3. [Title] - 1,500 views, 10 leads
...

## Traffic Analysis
- Organic: 60% (9,000 visitors)
- Social: 20% (3,000 visitors)
- Email: 15% (2,250 visitors)
- Direct: 5% (750 visitors)

## Top Performing Content
1. [Title] - 2,500 views, 4:30 avg time
2. [Title] - 1,800 views, 3:45 avg time
3. [Title] - 1,500 views, 3:20 avg time

## Keyword Rankings
- [Keyword 1]: Position 3 (↑2)
- [Keyword 2]: Position 5 (↑3)
- [Keyword 3]: Position 8 (↑5)

## Recommendations
1. Create more content on [topic]
2. Update and republish [old post]
3. Create video for [top post]

Deliverables

Monthly Deliverables

• Blog posts (as per package)
• Social media content
• Email newsletters
• Graphics/visuals
• Performance report
• Content calendar (next month)
• Keyword ranking report

Quarterly Deliverables

• Long-form content (ebook, whitepaper)
• Content strategy review
• Comprehensive performance report
• Competitor content analysis
• Updated content calendar (3 months)

Quality Standards

Content Quality

• Originality: 100% original, plagiarism-free
• Grammar: Zero errors
• Readability: Flesch score >60
• SEO: All elements optimized
• Value: Actionable, useful information

Performance Benchmarks

• Traffic Growth: 20-30% MoM
• Engagement Rate: >3%
• Time on Page: >3 minutes
• Bounce Rate: <60%
• Lead Conversion: >2%

Common Issues & Solutions

Issue 1: Low Traffic

Solutions:

• Improve SEO optimization
• Promote content more actively
• Target better keywords
• Create more shareable content
• Build backlinks
• Update old content

Issue 2: Low Engagement

Solutions:

• Write more compelling headlines
• Improve content quality
• Add more visuals
• Make content more actionable
• Encourage comments
• Add interactive elements

Issue 3: Not Generating Leads

Solutions:

• Add clear CTAs
• Create lead magnets
• Improve landing pages
• Target bottom-funnel keywords
• Create case studies
• Add social proof

Post-Delivery Support

Included Support

• Content updates (minor)
• Performance monitoring
• Strategy adjustments
• Monthly reporting
• Email support

Upsell Opportunities

1. Video Content Production - ₹50,000-₹3,00,000/month
2. Podcast Production - ₹40,000-₹2,00,000/month
3. Webinar Services - ₹30,000-₹1,50,000 per webinar
4. Interactive Content - ₹60,000-₹3,00,000
5. Content Repurposing - ₹20,000-₹80,000/month
6. Influencer Collaboration - ₹50,000-₹5,00,000/campaign
7. Content Localization - ₹30,000-₹1,50,000 per language

Tools & Resources

Writing Tools

• Grammarly (Free-$30/month)
• Hemingway Editor (Free)
• Google Docs (Free)

SEO Tools

• Ahrefs ($99-$999/month)
• SEMrush ($119.95-$449.95/month)
• Surfer SEO ($59-$219/month)

Design Tools

• Canva Pro ($12.99/month)
• Adobe Creative Cloud ($54.99/month)
• Figma (Free-$45/month)

Analytics

• Google Analytics (Free)
• Google Search Console (Free)
• Hotjar ($39-$389/month)

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Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL Content Team

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