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Email Marketing - Complete Delivery Guide

Digital Marketing High ROI Ongoing Service

Overview​

Email Marketing helps clients nurture leads, engage customers, and drive conversions through targeted, personalized email campaigns that deliver measurable results.

Business Impact​

  • High ROI: Average ₹40 return for every ₹1 spent
  • Direct Communication: Reach customers in their inbox
  • Personalization: Tailored messages for each segment
  • Automation: Work while you sleep
  • Measurable: Track opens, clicks, conversions
  • Customer Retention: Keep customers engaged

Who Needs This Service?​

  • ✅ E-commerce stores driving repeat purchases
  • ✅ B2B companies nurturing leads
  • ✅ Service businesses booking appointments
  • ✅ Content creators building audience
  • ✅ Event organizers promoting events
  • ✅ Membership sites retaining members

Pricing Guidelines​

Starter Package: ₹10,000-₹20,000/month

  • Up to 5,000 subscribers
  • 4-8 campaigns/month
  • Basic automation
  • Monthly reporting

Growth Package: ₹25,000-₹50,000/month

  • Up to 25,000 subscribers
  • 8-16 campaigns/month
  • Advanced automation
  • Segmentation
  • A/B testing

Professional Package: ₹60,000-₹1,50,000/month

  • Up to 100,000 subscribers
  • Unlimited campaigns
  • Advanced personalization
  • Complex automation workflows
  • Dedicated strategist

Execution Process​

Phase 1: Strategy & Setup​

Email Platform Setup:

  • Choose platform (Mailchimp, Klaviyo, Sendinblue)
  • Configure account
  • Set up domain authentication
  • Design email templates
  • Create signup forms

List Building:

  • Import existing contacts
  • Create lead magnets
  • Set up website popups
  • Add signup forms
  • Configure double opt-in

Phase 2: Campaign Creation​

Email Types:

1. Welcome Series (3-5 emails)

  • Email 1: Welcome + brand story
  • Email 2: Value proposition
  • Email 3: Product/service showcase
  • Email 4: Social proof
  • Email 5: Special offer

2. Newsletter (Weekly/Monthly)

  • Company updates
  • Industry news
  • Tips and tricks
  • Featured content
  • Special offers

3. Promotional Campaigns

  • Product launches
  • Sales and discounts
  • Seasonal campaigns
  • Flash sales
  • Exclusive offers

4. Transactional Emails

  • Order confirmations
  • Shipping notifications
  • Password resets
  • Account updates

5. Re-engagement Campaigns

  • Win-back inactive subscribers
  • Feedback requests
  • Special incentives

Phase 3: Automation​

Automated Workflows:

Abandoned Cart Series:

Trigger: Cart abandoned
├── Email 1: 1 hour later (reminder)
├── Email 2: 24 hours later (incentive)
└── Email 3: 72 hours later (last chance)

Post-Purchase Series:

Trigger: Purchase made
├── Email 1: Thank you + order details
├── Email 2: Shipping notification
├── Email 3: Delivery confirmation
├── Email 4: Review request (7 days)
└── Email 5: Replenishment (30 days)

Lead Nurturing:

Trigger: Lead magnet download
├── Email 1: Deliver lead magnet
├── Email 2: Educational content
├── Email 3: Case study
├── Email 4: Product demo
└── Email 5: Special offer

Phase 4: Optimization​

A/B Testing:

  • Subject lines
  • From names
  • Email content
  • CTAs
  • Send times
  • Images vs. text

Segmentation:

  • Demographics
  • Purchase history
  • Engagement level
  • Interests
  • Location
  • Behavior

Key Metrics​

Email Performance:

  • Open Rate: Target >20-25%
  • Click Rate: Target >2-5%
  • Conversion Rate: Target >1-3%
  • Unsubscribe Rate: Keep <0.5%
  • Bounce Rate: Keep <2%

Revenue Metrics:

  • Revenue per email
  • Revenue per subscriber
  • ROI
  • Customer lifetime value

Deliverables​

Monthly Deliverables​

  • Email campaigns (as per package)
  • Automation workflows
  • Performance report
  • List growth report
  • Recommendations

Quarterly Deliverables​

  • Strategy review
  • Comprehensive analytics
  • Segmentation analysis
  • A/B test results

Tools & Resources​

Email Platforms:

  • Mailchimp ($13-$350/month)
  • Klaviyo ($20-$1,700/month)
  • Sendinblue ($25-$65/month)
  • ActiveCampaign ($29-$259/month)

Design Tools:

  • Canva Pro ($12.99/month)
  • Stripo (Free-$45/month)
  • BEE Free (Free-$30/month)

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL Email Marketing Team