Skip to main content

Technical SEO - Complete Delivery Guide

Digital Marketing Foundation 2-4 Weeks

Overview​

Technical SEO optimizes your website's infrastructure to help search engines crawl, index, and understand your content more effectively.

What is Technical SEO?​

Technical SEO refers to optimizing the technical aspects of a website to improve its search engine visibility. This includes site speed, mobile-friendliness, crawlability, indexability, site architecture, and security.

Business Impact​

  • Better Crawling: Search engines can access all pages
  • Faster Indexing: New content appears in search faster
  • Higher Rankings: Technical excellence is a ranking factor
  • Better UX: Fast, secure sites improve user experience
  • More Traffic: Technical issues resolved = more visibility
  • Competitive Edge: Many sites neglect technical SEO

Who Needs This Service?​

Primary Candidates​

  • ✅ Websites with crawl errors
  • ✅ Slow-loading websites
  • ✅ Sites not mobile-friendly
  • ✅ New website launches
  • ✅ After website migrations
  • ✅ E-commerce sites
  • ✅ Large websites (1000+ pages)

Pricing Guidelines​

Basic Technical SEO Audit: ₹25,000-₹50,000

  • Comprehensive audit
  • Issue identification
  • Recommendations
  • One-time service

Standard Technical SEO: ₹60,000-₹1,20,000

  • Audit + implementation
  • Core fixes
  • Performance optimization
  • 4-6 weeks

Advanced Technical SEO: ₹1,30,000-₹3,00,000

  • Complete optimization
  • Advanced fixes
  • Ongoing monitoring
  • Schema implementation
  • 6-12 weeks

Execution Process​

Phase 1: Technical SEO Audit​

Step 1: Crawl Analysis​

Tools to Use:

  • Screaming Frog SEO Spider
  • Google Search Console
  • Ahrefs Site Audit
  • SEMrush Site Audit

Crawl Checklist:

  • Crawl entire website
  • Identify crawl errors
  • Find broken links
  • Detect redirect chains
  • Discover orphan pages
  • Analyze URL structure
  • Check robots.txt
  • Review XML sitemap

Common Issues:

  • 404 errors (broken pages)
  • 301/302 redirect chains
  • Orphan pages (no internal links)
  • Blocked resources
  • Slow server response
  • Duplicate content

Step 2: Indexability Analysis​

Check:

  • Pages indexed in Google
  • Noindex tags
  • Robots.txt blocking
  • Canonical issues
  • Duplicate content
  • Thin content pages

Google Search Console Checks:

  • Coverage report
  • Index coverage status
  • Excluded pages
  • Crawl stats
  • Mobile usability

Step 3: Site Speed Analysis​

Tools:

  • Google PageSpeed Insights
  • GTmetrix
  • WebPageTest
  • Chrome DevTools

Metrics to Track:

  • Time to First Byte (TTFB)
  • First Contentful Paint (FCP)
  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)
  • Total Blocking Time (TBT)

Performance Targets:

  • TTFB: <600ms
  • FCP: <1.8s
  • LCP: <2.5s
  • FID: <100ms
  • CLS: <0.1
  • Page load: <3s

Step 4: Mobile-Friendliness​

Check:

  • Mobile-Friendly Test (Google)
  • Responsive design
  • Touch elements size
  • Text readability
  • Viewport configuration
  • Mobile usability issues

Step 5: Security Analysis​

Security Checks:

  • HTTPS/SSL certificate
  • Mixed content issues
  • Security headers
  • Malware scan
  • Vulnerability scan

Phase 2: Core Technical Fixes​

1. Site Speed Optimization​

Image Optimization:

Before: 2.5MB image
After: 150KB WebP image (-94%)

Steps:

  • Compress all images
  • Convert to WebP format
  • Implement lazy loading
  • Use responsive images
  • Optimize image dimensions

Code Optimization:

  • Minify CSS
  • Minify JavaScript
  • Remove unused code
  • Combine files
  • Use code splitting

Caching:

  • Enable browser caching
  • Set cache headers
  • Implement service workers
  • Use CDN

Example Cache Headers:

# Browser caching
<IfModule mod_expires.c>
  ExpiresActive On
  ExpiresByType image/jpg "access plus 1 year"
  ExpiresByType image/jpeg "access plus 1 year"
  ExpiresByType image/gif "access plus 1 year"
  ExpiresByType image/png "access plus 1 year"
  ExpiresByType text/css "access plus 1 month"
  ExpiresByType application/javascript "access plus 1 month"
</IfModule>

2. Mobile Optimization​

Responsive Design:

<!-- Viewport meta tag -->
<meta name="viewport" content="width=device-width, initial-scale=1">

Mobile Best Practices:

  • Responsive design
  • Touch-friendly buttons (44x44px min)
  • Readable font sizes (16px min)
  • No horizontal scrolling
  • Fast mobile load time
  • Mobile-first approach

3. Crawlability Fixes​

Robots.txt Optimization:

User-agent: *
Allow: /
Disallow: /admin/
Disallow: /cart/
Disallow: /checkout/
Sitemap: https://example.com/sitemap.xml

XML Sitemap:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://example.com/</loc>
    <lastmod>2026-01-03</lastmod>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://example.com/services/</loc>
    <lastmod>2026-01-03</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>

Sitemap Best Practices:

  • Include all important pages
  • Update regularly
  • Submit to Search Console
  • Use sitemap index for large sites
  • Include images in sitemap

4. URL Structure Optimization​

Good URL Structure:

✅ https://example.com/services/seo
✅ https://example.com/blog/technical-seo-guide
✅ https://example.com/products/category/product-name

Bad URL Structure:

❌ https://example.com/page.php?id=123
❌ https://example.com/index.php?category=5&product=789
❌ https://example.com/p/12345

URL Best Practices:

  • Use hyphens (not underscores)
  • Keep URLs short and descriptive
  • Include keywords
  • Use lowercase
  • Avoid parameters when possible
  • Maintain logical hierarchy

5. HTTPS/SSL Implementation​

SSL Setup:

  • Purchase SSL certificate
  • Install on server
  • Update all URLs to HTTPS
  • Set up 301 redirects (HTTP → HTTPS)
  • Update canonical tags
  • Update sitemap
  • Update Google Search Console

HTTPS Redirect (.htaccess):

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Phase 3: Advanced Technical SEO​

1. Schema Markup Implementation​

Common Schema Types:

Organization Schema:

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "ARUKZ Digital",
  "url": "https://arukz.com",
  "logo": "https://arukz.com/logo.png",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+91-XXX-XXX-XXXX",
    "contactType": "customer service"
  }
}

LocalBusiness Schema:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ARUKZ Digital",
  "image": "https://arukz.com/image.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Mumbai",
    "addressRegion": "MH",
    "postalCode": "400001",
    "addressCountry": "IN"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 19.0760,
    "longitude": 72.8777
  },
  "telephone": "+91-XXX-XXX-XXXX"
}

Product Schema (E-commerce):

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "image": "https://example.com/product.jpg",
  "description": "Product description",
  "brand": {
    "@type": "Brand",
    "name": "Brand Name"
  },
  "offers": {
    "@type": "Offer",
    "price": "1999",
    "priceCurrency": "INR",
    "availability": "https://schema.org/InStock"
  }
}

2. Canonical Tags​

Purpose: Prevent duplicate content issues

Implementation:

<link rel="canonical" href="https://example.com/preferred-url" />

When to Use:

  • Duplicate content
  • Similar pages
  • Pagination
  • URL parameters
  • Print versions

3. Hreflang Tags (Multi-language)​

Implementation:

<link rel="alternate" hreflang="en" href="https://example.com/en/" />
<link rel="alternate" hreflang="hi" href="https://example.com/hi/" />
<link rel="alternate" hreflang="x-default" href="https://example.com/" />

4. Pagination Handling​

Rel Next/Prev (deprecated but still useful):

<!-- Page 1 -->
<link rel="next" href="https://example.com/page/2" />

<!-- Page 2 -->
<link rel="prev" href="https://example.com/page/1" />
<link rel="next" href="https://example.com/page/3" />

<!-- Page 3 -->
<link rel="prev" href="https://example.com/page/2" />

Modern Approach:

  • Use canonical to page 1
  • Or use "View All" page
  • Implement infinite scroll with pushState

5. JavaScript SEO​

For JavaScript-heavy sites:

  • Ensure content is crawlable
  • Use server-side rendering (SSR)
  • Implement dynamic rendering
  • Test with Google's Mobile-Friendly Test
  • Use Fetch as Google

React/Next.js SEO:

// Next.js Head component
import Head from 'next/head'

export default function Page() {
  return (
    <>
      <Head>
        <title>Page Title</title>
        <meta name="description" content="Page description" />
        <link rel="canonical" href="https://example.com/page" />
      </Head>
      {/* Page content */}
    </>
  )
}

Phase 4: Site Architecture​

1. Internal Linking Structure​

Best Practices:

  • Link to important pages from homepage
  • Use descriptive anchor text
  • Create content hubs
  • Implement breadcrumbs
  • Maintain shallow site structure (3 clicks max)

Example Site Structure:

Homepage (Level 0)
├── Services (Level 1)
│   ├── SEO Services (Level 2)
│   ├── Web Development (Level 2)
│   └── Mobile Apps (Level 2)
├── About (Level 1)
└── Contact (Level 1)

2. Breadcrumbs​

HTML:

<nav aria-label="Breadcrumb">
  <ol>
    <li><a href="/">Home</a></li>
    <li><a href="/services">Services</a></li>
    <li aria-current="page">SEO Services</li>
  </ol>
</nav>

Schema:

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Home",
    "item": "https://example.com"
  },{
    "@type": "ListItem",
    "position": 2,
    "name": "Services",
    "item": "https://example.com/services"
  },{
    "@type": "ListItem",
    "position": 3,
    "name": "SEO Services"
  }]
}

Phase 5: Monitoring & Maintenance​

Regular Checks​

  • Weekly: Search Console errors
  • Monthly: Site speed
  • Monthly: Broken links
  • Quarterly: Full technical audit
  • After updates: Regression testing

Tools for Monitoring​

  • Google Search Console
  • Google Analytics
  • Uptime monitoring (Pingdom, UptimeRobot)
  • Site speed monitoring (GTmetrix)
  • Rank tracking

Deliverables​

Audit Report​

  • Comprehensive technical audit
  • Issue prioritization
  • Recommendations
  • Implementation roadmap

Implementation​

  • All critical issues fixed
  • Performance optimized
  • Mobile-friendly
  • HTTPS enabled
  • Schema markup implemented

Documentation​

  • Technical SEO checklist
  • Before/after metrics
  • Implementation notes
  • Maintenance guide

Quality Standards​

Performance Benchmarks​

  • Page load time: <3 seconds
  • TTFB: <600ms
  • LCP: <2.5s
  • FID: <100ms
  • CLS: <0.1
  • Mobile score: >90
  • Desktop score: >95

Technical Standards​

  • 100% HTTPS
  • Valid SSL certificate
  • No crawl errors
  • Clean robots.txt
  • Valid XML sitemap
  • Schema markup implemented
  • Mobile-friendly

Common Issues & Solutions​

Issue 1: Slow Page Speed​

Diagnosis:

  • Run PageSpeed Insights
  • Identify bottlenecks
  • Check server response time

Solution:

  • Optimize images
  • Enable caching
  • Minify code
  • Use CDN
  • Upgrade hosting if needed

Issue 2: Pages Not Indexed​

Diagnosis:

  • Check robots.txt
  • Look for noindex tags
  • Review Search Console

Solution:

  • Remove blocking directives
  • Remove noindex tags
  • Submit sitemap
  • Request indexing

Issue 3: Mobile Usability Issues​

Diagnosis:

  • Mobile-Friendly Test
  • Search Console mobile report

Solution:

  • Implement responsive design
  • Fix touch elements
  • Improve text readability
  • Remove intrusive interstitials

Tools & Resources​

Audit Tools​

  • Screaming Frog: Site crawler ($259/year)
  • Ahrefs: Site audit ($99-$999/month)
  • SEMrush: Technical SEO ($119.95-$449.95/month)

Speed Tools​

  • Google PageSpeed Insights: Free
  • GTmetrix: Free-$14.95/month
  • WebPageTest: Free

Monitoring​

  • Google Search Console: Free
  • Pingdom: $10-$239/month
  • UptimeRobot: Free-$7/month

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL SEO Team

Related Documentation: