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On-Page SEO - Complete Delivery Guide

Digital Marketing Foundation 4-8 Weeks

Overview​

On-Page SEO optimizes individual web pages to rank higher in search engines and earn more relevant traffic through content, HTML source code, and internal linking optimization.

What is On-Page SEO?​

On-Page SEO (also called on-site SEO) refers to the practice of optimizing web pages to improve search engine rankings and user experience. It includes optimizing content, title tags, headers, meta descriptions, images, and internal links.

Business Impact​

  • Higher Rankings: Improved search visibility
  • More Traffic: Increased organic visitors
  • Better CTR: Optimized titles and descriptions
  • User Experience: Improved site usability
  • Conversion Rate: Better-targeted content
  • Long-term ROI: Sustainable organic growth

Who Needs This Service?​

Primary Candidates​

  • ✅ Websites with poor search rankings
  • ✅ New websites launching
  • ✅ E-commerce stores
  • ✅ Blogs and content sites
  • ✅ Service-based businesses
  • ✅ Local businesses
  • ✅ Sites after redesign/migration

Pricing Guidelines​

Basic On-Page SEO: ₹30,000-₹60,000

  • Up to 10 pages
  • Basic optimization
  • 4-6 weeks

Standard On-Page SEO: ₹70,000-₹1,50,000

  • Up to 30 pages
  • Comprehensive optimization
  • Content recommendations
  • 6-8 weeks

Advanced On-Page SEO: ₹1,60,000-₹3,50,000

  • Up to 100 pages
  • Full site optimization
  • Content creation included
  • Schema markup
  • 8-12 weeks

Execution Process​

Phase 1: Audit & Analysis​

Step 1: Current State Assessment​

  • Crawl website with Screaming Frog
  • Analyze Google Search Console data
  • Review Google Analytics
  • Check current rankings
  • Identify technical issues
  • Assess content quality

Step 2: Competitor Analysis​

  • Identify top 5-10 competitors
  • Analyze their on-page optimization
  • Review their content strategy
  • Identify gaps and opportunities

Step 3: Keyword Research​

  • Primary keyword identification
  • Secondary keyword research
  • Long-tail keyword discovery
  • Search intent analysis
  • Keyword mapping to pages

Phase 2: Optimization​

Title Tag Optimization​

Best Practices:

  • Include primary keyword
  • Keep under 60 characters
  • Make it compelling
  • Include brand name
  • Unique for each page

Formula:

Primary Keyword | Secondary Keyword | Brand Name

Examples:

✅ Good: "Best SEO Services in Mumbai | Expert SEO Agency | ARUKZ"
❌ Bad: "SEO Services | SEO Company | SEO Agency | ARUKZ Digital"

Meta Description Optimization​

Best Practices:

  • Include primary keyword
  • Keep 150-160 characters
  • Include call-to-action
  • Make it compelling
  • Unique for each page

Formula:

[Benefit] + [Feature] + [CTA] + [Keyword]

Examples:

✅ Good: "Get top Google rankings with our expert SEO services. 10+ years experience, proven results. Free consultation. Call now!"
❌ Bad: "SEO services company offering SEO optimization and SEO consulting for businesses."

Header Tag Optimization​

H1 Tag:

  • One H1 per page
  • Include primary keyword
  • Make it descriptive
  • 20-70 characters

H2-H6 Tags:

  • Logical hierarchy
  • Include related keywords
  • Descriptive and clear
  • Break up content

Example Structure:

<h1>Complete Guide to On-Page SEO</h1>

<h2>What is On-Page SEO?</h2>
<h3>Definition and Importance</h3>
<h3>Key Components</h3>

<h2>On-Page SEO Checklist</h2>
<h3>Title Tags</h3>
<h3>Meta Descriptions</h3>
<h3>Header Tags</h3>

<h2>Advanced Techniques</h2>
<h3>Schema Markup</h3>
<h3>Internal Linking</h3>

Content Optimization​

Content Quality Checklist:

  • Original and unique
  • Comprehensive (1,500+ words for pillar content)
  • Well-researched
  • Properly formatted
  • Includes multimedia
  • Answers user intent
  • Includes keywords naturally
  • Readable (Flesch score >60)

Content Structure:

  • Introduction (100-150 words)
  • Main content (sections with H2/H3)
  • Conclusion with CTA
  • Related content links

Keyword Optimization:

  • Primary keyword in first 100 words
  • Primary keyword in H1
  • Related keywords in H2/H3
  • LSI keywords throughout
  • Keyword density: 1-2%
  • Natural placement

Image Optimization​

Image SEO Checklist:

  • Descriptive file names (keyword-rich)
  • Alt text with keywords
  • Compressed for speed (<100KB)
  • Proper dimensions
  • WebP format when possible
  • Lazy loading implemented
  • Image sitemap

Example:

<!-- Bad -->
<img src="img001.jpg" alt="image">

<!-- Good -->
<img src="seo-services-mumbai-arukz.webp" 
     alt="Professional SEO services in Mumbai by ARUKZ Digital" 
     width="800" height="600" loading="lazy">

URL Optimization​

URL Best Practices:

  • Short and descriptive
  • Include primary keyword
  • Use hyphens (not underscores)
  • Lowercase only
  • Avoid parameters when possible
  • Logical structure

Examples:

✅ Good: /services/seo/on-page-optimization
❌ Bad: /page.php?id=123&cat=seo&type=service

Internal Linking​

Internal Link Strategy:

  • Link to related content
  • Use descriptive anchor text
  • Include keywords in anchors
  • 3-5 internal links per page
  • Link to important pages
  • Maintain logical hierarchy

Anchor Text Examples:

✅ Good: "Learn more about our SEO services"
❌ Bad: "Click here" or "Read more"

Phase 3: Technical On-Page Elements​

Schema Markup Implementation​

Common Schema Types:

  • Organization
  • LocalBusiness
  • Article
  • Product
  • Review
  • FAQ
  • Breadcrumb

Example - Article Schema:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Complete Guide to On-Page SEO",
  "author": {
    "@type": "Organization",
    "name": "ARUKZ Digital"
  },
  "datePublished": "2026-01-03",
  "image": "https://arukz.com/images/on-page-seo-guide.jpg"
}

Canonical Tags​

When to Use:

  • Duplicate content
  • Similar pages
  • Pagination
  • Print versions
  • URL parameters

Example:

<link rel="canonical" href="https://arukz.com/services/seo" />

Open Graph Tags​

Social Media Optimization:

<meta property="og:title" content="On-Page SEO Services | ARUKZ Digital" />
<meta property="og:description" content="Professional on-page SEO optimization..." />
<meta property="og:image" content="https://arukz.com/images/og-image.jpg" />
<meta property="og:url" content="https://arukz.com/services/on-page-seo" />

Phase 4: Content Enhancement​

Content Gap Analysis​

  • Identify missing topics
  • Find thin content pages
  • Discover content opportunities
  • Plan content expansion

Content Expansion​

  • Add more comprehensive information
  • Include FAQs
  • Add examples and case studies
  • Include statistics and data
  • Add visual content

Multimedia Integration​

  • Relevant images
  • Infographics
  • Videos
  • Charts and graphs
  • Interactive elements

Phase 5: Monitoring & Reporting​

Track Metrics​

  • Organic traffic
  • Keyword rankings
  • Click-through rate
  • Bounce rate
  • Time on page
  • Conversions

Monthly Reporting​

  • Ranking improvements
  • Traffic growth
  • Top performing pages
  • Recommendations

Deliverables​

Optimization Deliverables​

  • Optimized title tags (all pages)
  • Optimized meta descriptions (all pages)
  • Optimized header tags
  • Content recommendations
  • Image optimization
  • URL structure improvements
  • Internal linking strategy
  • Schema markup implementation

Documentation​

  • On-page SEO audit report
  • Keyword mapping document
  • Optimization checklist
  • Before/after comparisons
  • Monthly progress reports

Quality Standards​

Performance Targets​

  • Title Tags: 100% optimized
  • Meta Descriptions: 100% optimized
  • Header Tags: Proper hierarchy
  • Content Quality: Flesch score >60
  • Image Optimization: 100% alt tags
  • Internal Links: 3-5 per page minimum

SEO Benchmarks​

  • Keyword Rankings: Top 10 for primary keywords
  • Organic Traffic: 30-50% increase in 6 months
  • CTR: 5-10% improvement
  • Bounce Rate: <60%

Common Issues & Solutions​

Issue 1: Duplicate Title Tags​

Solution:

  • Create unique titles for each page
  • Use templates with variables
  • Include page-specific keywords
  • Add modifiers (location, year, etc.)

Issue 2: Thin Content​

Solution:

  • Expand content to 1,000+ words
  • Add more value and depth
  • Include examples and case studies
  • Add FAQs
  • Merge similar thin pages

Issue 3: Poor Internal Linking​

Solution:

  • Create content hub structure
  • Link related content
  • Use descriptive anchor text
  • Implement breadcrumbs
  • Create resource pages

Tools & Resources​

SEO Tools​

  • Screaming Frog: Site crawling ($259/year)
  • Ahrefs: Keyword research ($99-$999/month)
  • SEMrush: Comprehensive SEO ($119.95-$449.95/month)
  • Yoast SEO: WordPress plugin (Free-$99/year)

Analysis Tools​

  • Google Search Console: Free
  • Google Analytics: Free
  • PageSpeed Insights: Free
  • Mobile-Friendly Test: Free

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL SEO Team

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