Quality Control Standards
Comprehensive quality control standards to ensure excellence in all ARUKZ DIGITAL deliverables.
Overview
Quality Control (QC) is the process of ensuring that all work meets or exceeds defined standards before delivery to clients. These standards apply to all services and projects.
Quality Philosophy
Our Commitment
- Zero Defects: Strive for perfection in every deliverable
- Client Satisfaction: Exceed client expectations
- Continuous Improvement: Learn and improve from every project
- Accountability: Everyone is responsible for quality
Quality First Mindset
- Quality is never negotiable
- Speed without quality is worthless
- Prevention is better than correction
- Build quality in, don't inspect it in
Quality Standards by Service
Web Development Quality Standards
Code Quality:
- Clean, readable code
- Follows coding standards (ESLint, Prettier)
- Properly commented
- No console.log in production
- No hardcoded values
- DRY principle followed
- Functions <50 lines
- Files <300 lines
Performance:
- Page load <3 seconds
- Time to First Byte <600ms
- First Contentful Paint <1.8s
- Largest Contentful Paint <2.5s
- Cumulative Layout Shift <0.1
- First Input Delay <100ms
- Images optimized (<100KB each)
- Code minified and compressed
Security:
- Input validation on all forms
- SQL injection prevention
- XSS protection
- CSRF tokens implemented
- Secure authentication
- HTTPS enforced
- Security headers configured
- No sensitive data exposed
Accessibility:
- WCAG 2.1 AA compliance
- Keyboard navigation works
- Screen reader compatible
- Color contrast >4.5:1
- Alt text on all images
- ARIA labels where needed
- Focus indicators visible
- Form labels present
Responsiveness:
- Mobile-first design
- Works on all screen sizes
- Touch targets >44x44px
- No horizontal scroll
- Readable text (16px min)
- Proper breakpoints
- Images scale correctly
SEO Quality Standards
Technical SEO:
- Site speed optimized
- Mobile-friendly
- SSL certificate installed
- XML sitemap present
- Robots.txt optimized
- No broken links
- Canonical tags correct
- Schema markup implemented
- No duplicate content
- Clean URL structure
On-Page SEO:
- Title tags optimized (100%)
- Meta descriptions optimized (100%)
- H1 tags present and optimized
- Header hierarchy correct
- Images have alt tags (100%)
- Internal linking implemented
- Content keyword-optimized
- URLs SEO-friendly
Content Quality:
- Original content (100%)
- Minimum 300 words per page
- Proper grammar and spelling
- Flesch Reading Ease >60
- Keyword density 1-2%
- LSI keywords included
- Engaging and valuable
- Properly formatted
Off-Page SEO:
- Quality backlinks only
- Diverse anchor text
- Relevant link sources
- No toxic backlinks
- Natural link profile
- Proper link velocity
Design Quality Standards
Visual Design:
- Matches approved mockups
- Brand guidelines followed
- Consistent typography
- Proper color usage
- Adequate white space
- Visual hierarchy clear
- Alignment perfect
- Spacing consistent
UI/UX:
- Intuitive navigation
- Clear call-to-actions
- User flow logical
- Forms user-friendly
- Error states defined
- Loading states present
- Feedback provided
- Accessibility considered
Deliverables:
- Source files provided
- Exported assets included
- Style guide created
- Design system documented
- Fonts included/linked
- Icons organized
- All formats provided
Content Quality Standards
Writing Quality:
- Original content (100%)
- No plagiarism
- Proper grammar
- Correct spelling
- Appropriate tone
- Brand voice consistent
- Factually accurate
- Well-researched
SEO Optimization:
- Keywords included naturally
- Meta data optimized
- Headers structured
- Internal links added
- Images optimized
- Readability score >60
Formatting:
- Proper headings (H2, H3)
- Short paragraphs (3-4 lines)
- Bullet points used
- Bold key points
- Links formatted
- Images included
- CTA present
Quality Control Process
Pre-Delivery Checklist
Every Deliverable Must:
-
Meet Requirements:
- Matches scope document
- Acceptance criteria met
- All features complete
- Client requests addressed
-
Pass Quality Checks:
- Self-review completed
- Peer review completed
- QA testing passed
- No critical bugs
- Performance benchmarks met
-
Include Documentation:
- User documentation
- Technical documentation
- Training materials
- Source files
- Credentials document
-
Be Production-Ready:
- Tested in production environment
- Backup created
- Rollback plan ready
- Monitoring configured
- Support plan in place
Review Levels
Level 1: Self-Review
- Creator reviews own work
- Checks against requirements
- Runs basic tests
- Fixes obvious issues
Level 2: Peer Review
- Team member reviews
- Provides feedback
- Suggests improvements
- Approves or requests changes
Level 3: QA Review
- QA team tests thoroughly
- Logs all bugs
- Verifies fixes
- Final approval
Level 4: Manager Review
- Project manager reviews
- Ensures quality standards met
- Approves for client delivery
- Signs off on deliverable
Level 5: Client Review
- Client reviews and tests
- Provides feedback
- Requests revisions
- Final acceptance
Quality Metrics
Track These Metrics
Defect Metrics:
- Defects per project
- Defects by severity
- Defects by phase found
- Defect resolution time
- Defect reopen rate
- Defects escaped to production
Quality Metrics:
- First-time approval rate
- Revision requests per project
- Client satisfaction score
- Code review findings
- Test coverage percentage
- Performance scores
Process Metrics:
- Review completion rate
- Average review time
- QA cycle time
- Time to fix defects
- Rework percentage
Quality Goals
Target Metrics:
- First-time approval: >80%
- Client satisfaction: >4.5/5
- Critical bugs in production: 0
- High bugs in production: <2
- Code coverage: >80%
- Performance score: >90
- Accessibility score: 100%
Quality Tools
Code Quality
- ESLint: JavaScript linting
- Prettier: Code formatting
- SonarQube: Code quality analysis
- CodeClimate: Automated code review
Performance
- Lighthouse: Performance audit
- GTmetrix: Performance monitoring
- WebPageTest: Detailed analysis
- PageSpeed Insights: Google's tool
Accessibility
- WAVE: Accessibility checker
- axe DevTools: Accessibility testing
- Lighthouse: Accessibility audit
SEO
- Screaming Frog: Site crawler
- Ahrefs: SEO analysis
- SEMrush: Comprehensive SEO
- Google Search Console: Google's tool
Quality Improvement
Continuous Improvement Process
- Measure: Track quality metrics
- Analyze: Identify patterns and issues
- Improve: Implement improvements
- Verify: Measure results
- Standardize: Update processes
Lessons Learned
After Every Project:
- What went well?
- What could be improved?
- What should we do differently?
- What best practices emerged?
- What should be standardized?
Document and Share:
- Update standards
- Share with team
- Update training materials
- Implement improvements
Quality Culture
Building Quality Culture
Leadership:
- Lead by example
- Prioritize quality
- Celebrate quality wins
- Address quality issues
Team:
- Everyone responsible for quality
- Peer accountability
- Knowledge sharing
- Continuous learning
Processes:
- Clear quality standards
- Regular reviews
- Feedback loops
- Continuous improvement
Recognition:
- Reward quality work
- Celebrate zero-defect projects
- Share success stories
- Learn from mistakes
Quality Checklist Templates
Website Launch Checklist
Functionality:
- All pages load
- All links work
- Forms submit
- Search works
- Navigation works
Performance:
- Page speed <3s
- Images optimized
- Code minified
- Caching enabled
- CDN configured
SEO:
- Meta tags present
- Sitemap submitted
- Robots.txt correct
- Analytics installed
- Search Console verified
Security:
- SSL installed
- Forms secure
- No vulnerabilities
- Backups configured
- Security headers set
Compliance:
- Privacy policy
- Terms of service
- Cookie consent
- GDPR compliant
- Accessibility compliant
Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL QA Team
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