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Brand Identity - Complete Delivery Guide

Branding & Design Comprehensive 6-12 Weeks

Overview​

Brand Identity Development creates complete visual systems that define how brands look, feel, and communicate across all touchpoints.

Business Impact​

  • Consistency: Unified brand experience
  • Recognition: Strong brand recall
  • Professionalism: Premium perception
  • Differentiation: Unique market position
  • Value: Increased brand equity

Pricing Guidelines​

Startup Brand Identity: ₹80,000-₹2,00,000

  • Logo design
  • Color palette
  • Typography
  • Basic brand guidelines
  • Business card design
  • 6-8 weeks

Complete Brand Identity: ₹2,50,000-₹6,00,000

  • Comprehensive logo system
  • Full color system
  • Typography system
  • Brand patterns/textures
  • Complete brand guidelines
  • Stationery suite
  • Marketing templates
  • 8-12 weeks

Enterprise Brand Identity: ₹7,00,000-₹25,00,000+

  • Strategic brand positioning
  • Complete visual identity
  • Brand architecture
  • Comprehensive guidelines (100+ pages)
  • All collateral design
  • Brand launch support
  • 12-20 weeks

Execution Process​

Phase 1: Strategy​

  • Brand audit
  • Competitive analysis
  • Target audience research
  • Brand positioning
  • Brand personality
  • Brand values

Phase 2: Visual Identity​

  • Logo design
  • Color palette (primary, secondary, accent)
  • Typography system
  • Imagery style
  • Graphic elements
  • Brand patterns

Phase 3: Applications​

  • Business cards
  • Letterhead
  • Envelopes
  • Email signature
  • Social media templates
  • Presentation templates
  • Marketing materials

Phase 4: Guidelines​

  • Logo usage
  • Color specifications
  • Typography rules
  • Imagery guidelines
  • Application examples
  • Do's and don'ts

Deliverables​

Visual Identity:

  • Complete logo system
  • Color palette
  • Typography system
  • Graphic elements
  • Brand patterns

Brand Guidelines:

  • Comprehensive brand book (50-100+ pages)
  • Digital and print versions
  • Quick reference guide

Design Files:

  • All source files
  • Template files
  • Asset library

Applications:

  • Business stationery
  • Digital templates
  • Marketing materials

Last Updated: January 2026
Version: 1.0