Skip to main content

E-commerce Solutions - Complete Delivery Guide

Web Development High Demand 8-16 Weeks Timeline

Overview​

E-commerce Solutions help clients sell products or services online with fully functional online stores that drive sales, manage inventory, and provide excellent customer experiences.

What is E-commerce?​

E-commerce (electronic commerce) is the buying and selling of goods and services over the internet. An e-commerce solution includes the online store, payment processing, inventory management, order fulfillment, and customer management systems.

Business Impact​

  • 24/7 Sales: Sell products around the clock
  • Global Reach: Access customers worldwide
  • Lower Costs: Reduced overhead vs. physical stores
  • Data Insights: Track customer behavior and sales
  • Scalability: Grow without physical limitations
  • Customer Convenience: Shop from anywhere, anytime

Who Needs This Service?​

Primary Candidates​

  • βœ… Retail businesses expanding online
  • βœ… Manufacturers selling direct-to-consumer
  • βœ… Wholesalers creating B2B portals
  • βœ… Service providers selling digital products
  • βœ… Entrepreneurs starting online businesses
  • βœ… Brands launching new product lines
  • βœ… Businesses replacing outdated e-commerce systems

Industry Applications​

IndustryStore TypeKey FeaturesAvg. Investment
Fashion/ApparelB2C StoreSize charts, wishlists, reviewsβ‚Ή1,00,000-β‚Ή5,00,000
ElectronicsB2C StoreProduct comparisons, warrantiesβ‚Ή1,50,000-β‚Ή8,00,000
Food & BeverageB2C StoreSubscriptions, delivery zonesβ‚Ή80,000-β‚Ή4,00,000
Wholesale/B2BB2B PortalBulk pricing, quotes, accountsβ‚Ή2,00,000-β‚Ή15,00,000
Digital ProductsDownload StoreInstant delivery, licensingβ‚Ή60,000-β‚Ή3,00,000
Handmade/CraftsMarketplaceVendor management, commissionsβ‚Ή1,50,000-β‚Ή10,00,000

Client Requirements Checklist​

Essential Information​

Business Information​

  • Business name and registration details
  • Tax registration (GST, etc.)
  • Brand guidelines (logo, colors, fonts)
  • Target market and audience
  • Competitor e-commerce sites (3-5)
  • Unique selling propositions
  • Business goals and revenue targets

Product Information​

  • Product catalog (all products)
  • Product categories and subcategories
  • Product descriptions
  • Product images (high quality)
  • Product specifications
  • Pricing structure
  • Inventory levels
  • Product variations (sizes, colors, etc.)
  • SKU/product codes

E-commerce Requirements​

  • Payment gateway preferences
  • Shipping methods and zones
  • Shipping rates
  • Tax configuration
  • Return/refund policy
  • Terms and conditions
  • Privacy policy
  • Discount/coupon strategy

Technical Requirements​

  • Domain name
  • Hosting preferences
  • SSL certificate
  • Email hosting
  • Inventory management system (if existing)
  • Accounting software integration
  • CRM integration
  • Analytics requirements

Marketing Requirements​

  • SEO requirements
  • Email marketing integration
  • Social media integration
  • Abandoned cart recovery
  • Product review system
  • Loyalty program
  • Affiliate program

Nice to Have​

  • Existing customer database
  • Product videos
  • 360-degree product images
  • AR/VR product visualization
  • Multi-language support
  • Multi-currency support
  • Wholesale/B2B portal
  • Mobile app requirements

Budget & Timeline​

  • Total project budget
  • Payment gateway setup costs
  • Monthly hosting/maintenance budget
  • Marketing budget
  • Desired launch date
  • Inventory upload timeline
  • Content delivery schedule

Proposal Creation Guide​

Proposal Structure​

1. Executive Summary​

  • Current business situation
  • E-commerce opportunity
  • Proposed solution overview
  • Expected ROI
  • Investment required

2. Current State Analysis (if applicable)​

  • Existing e-commerce audit
  • Sales performance
  • Technical limitations
  • User experience issues
  • Conversion rate problems

3. Proposed Solution​

Platform Selection:

Shopify

  • Best for: Quick launch, ease of use
  • Pros: Hosted, secure, easy to manage
  • Cons: Monthly fees, limited customization
  • Cost: β‚Ή60,000-β‚Ή2,00,000 setup + β‚Ή2,000-β‚Ή30,000/month

WooCommerce (WordPress)

  • Best for: Flexibility, content marketing
  • Pros: Free core, highly customizable
  • Cons: Requires hosting, maintenance
  • Cost: β‚Ή80,000-β‚Ή4,00,000 setup + β‚Ή5,000-β‚Ή20,000/month hosting

Magento

  • Best for: Large catalogs, enterprise
  • Pros: Powerful, scalable, feature-rich
  • Cons: Complex, expensive, resource-intensive
  • Cost: β‚Ή3,00,000-β‚Ή20,00,000 setup + β‚Ή20,000-β‚Ή1,00,000/month

Custom Solution

  • Best for: Unique requirements, full control
  • Pros: Completely customizable
  • Cons: Expensive, longer development
  • Cost: β‚Ή5,00,000-β‚Ή50,00,000+ setup

Key Features:

  • Product catalog management
  • Shopping cart
  • Secure checkout
  • Payment gateway integration
  • Shipping integration
  • Order management
  • Customer accounts
  • Inventory management
  • Sales reporting
  • Mobile responsive design
  • SEO optimization
  • Email notifications

4. Scope of Work​

Phase 1: Planning & Design (Week 1-3)

  • Discovery and requirements gathering
  • Competitor analysis
  • Platform selection and setup
  • Information architecture
  • Wireframes
  • Design mockups
  • Client review and approval

Phase 2: Development (Week 4-10)

  • Platform installation and configuration
  • Theme customization
  • Product catalog setup
  • Payment gateway integration
  • Shipping configuration
  • Tax configuration
  • Email templates
  • Customer account functionality
  • Admin panel customization

Phase 3: Content & Products (Week 8-12)

  • Product upload (all products)
  • Product images optimization
  • Product descriptions
  • Category organization
  • SEO optimization
  • Legal pages (terms, privacy, returns)

Phase 4: Testing (Week 12-14)

  • Functionality testing
  • Payment testing
  • Shipping calculation testing
  • Cross-browser testing
  • Mobile testing
  • Performance testing
  • Security testing
  • User acceptance testing

Phase 5: Launch (Week 14-16)

  • Final review
  • Data migration (if applicable)
  • DNS configuration
  • SSL installation
  • Analytics setup
  • Launch
  • Post-launch monitoring

Phase 6: Training & Support (Week 16)

  • Admin training
  • Order management training
  • Product management training
  • Documentation delivery
  • Support period begins

Pricing Guidelines​

Package Tiers​

Starter E-commerce Package

  • Price: β‚Ή60,000 - β‚Ή1,20,000
  • Platform: Shopify Basic / WooCommerce
  • Products: Up to 50 products
  • Ideal for: Small businesses, startups
  • Includes:
    • Platform setup
    • Theme customization
    • 1 payment gateway
    • Basic shipping setup
    • Product upload (50 products)
    • Mobile responsive
    • Basic SEO
    • 1 month support
    • Training (2 hours)

Growth E-commerce Package

  • Price: β‚Ή1,50,000 - β‚Ή3,50,000
  • Platform: Shopify / WooCommerce
  • Products: Up to 200 products
  • Ideal for: Growing businesses
  • Includes:
    • Custom theme design
    • 2-3 payment gateways
    • Advanced shipping (multiple zones)
    • Product upload (200 products)
    • Product variations
    • Customer reviews
    • Wishlist functionality
    • Email marketing integration
    • Advanced SEO
    • 3 months support
    • Training (4 hours)

Professional E-commerce Package

  • Price: β‚Ή4,00,000 - β‚Ή8,00,000
  • Platform: WooCommerce / Magento
  • Products: Up to 1,000 products
  • Ideal for: Established businesses
  • Includes:
    • Fully custom design
    • Multiple payment gateways
    • Complex shipping rules
    • Product upload (1,000 products)
    • Advanced product filtering
    • Customer accounts with history
    • Loyalty program
    • Abandoned cart recovery
    • Multi-language support
    • CRM integration
    • Inventory management
    • Advanced analytics
    • 6 months support
    • Training (8 hours)

Enterprise E-commerce Package

  • Price: β‚Ή10,00,000 - β‚Ή50,00,000+
  • Platform: Magento / Custom
  • Products: Unlimited
  • Ideal for: Large enterprises
  • Includes:
    • Enterprise platform
    • Fully custom solution
    • Multiple storefronts
    • B2B and B2C functionality
    • Advanced integrations (ERP, CRM, etc.)
    • Custom features
    • Multi-currency support
    • Advanced security
    • Dedicated project manager
    • 12 months support
    • Comprehensive training

Additional Features (Add-ons)​

  • Product Photography: β‚Ή500-β‚Ή2,000 per product
  • Product Copywriting: β‚Ή300-β‚Ή1,000 per product
  • Mobile App: β‚Ή2,00,000-β‚Ή10,00,000
  • Subscription System: β‚Ή50,000-β‚Ή2,00,000
  • Marketplace Functionality: β‚Ή2,00,000-β‚Ή10,00,000
  • AR Product Visualization: β‚Ή1,00,000-β‚Ή5,00,000
  • Advanced Analytics Dashboard: β‚Ή80,000-β‚Ή3,00,000
  • Custom Integrations: β‚Ή30,000-β‚Ή2,00,000 each

Pricing Factors​

  • Product Count: More products = higher cost
  • Customization Level: Custom design costs more
  • Integrations: Each integration adds cost
  • Platform: Magento > WooCommerce > Shopify
  • Features: Advanced features increase price
  • Timeline: Rush projects cost 20-30% more

Timeline Estimation​

Store TypeTimelineKey Milestones
Basic Store (50 products)8-10 weeksDesign (2w) + Dev (4w) + Testing (2w)
Standard Store (200 products)10-14 weeksDesign (3w) + Dev (6w) + Testing (3w)
Professional Store (1000 products)14-20 weeksDesign (4w) + Dev (10w) + Testing (4w)
Enterprise Store20-30 weeksDesign (6w) + Dev (16w) + Testing (6w)
Timeline Dependencies

Timeline depends on product catalog readiness, content delivery, and client feedback speed. Product upload is often the longest phase.

Deliverables List​

Design Phase:

  • Sitemap and information architecture
  • Wireframes
  • Design mockups (homepage, product page, cart, checkout)
  • Style guide

Development Phase:

  • Fully functional e-commerce store
  • Admin panel access
  • All products uploaded
  • Payment gateway configured
  • Shipping configured
  • Email templates

Launch Phase:

  • Live e-commerce store
  • SSL certificate
  • Analytics setup
  • SEO configuration
  • Backup system

Post-Launch:

  • Admin training materials
  • Video tutorials
  • User documentation
  • Order management guide
  • Product management guide

Terms & Conditions​

  1. Payment Terms:

    • 40% advance
    • 30% after design approval
    • 20% after product upload
    • 10% before launch
  2. Product Upload:

    • Client provides all product data
    • We upload up to package limit
    • Additional products: β‚Ή50-β‚Ή200 each
  3. Payment Gateway:

    • Client registers accounts
    • Setup fees client's responsibility
    • Transaction fees client's responsibility
  4. Content:

    • Client provides all content
    • Professional copywriting available (extra)
    • Product photography available (extra)
  5. Support Period:

    • Bug fixes included
    • Feature additions: Additional cost
    • Product uploads: As per package
  6. Ownership:

    • Client owns store
    • Platform licenses separate
    • Source code (if custom development)

Execution Process​

Phase 1: Planning & Strategy (Week 1-2)​

Step 1: Discovery Meeting​

E-commerce Strategy Discussion:

Business Model:

  • B2C (Business to Consumer)
  • B2B (Business to Business)
  • B2B2C (Hybrid)
  • Subscription-based
  • Marketplace
  • Dropshipping

Target Audience:

  • Demographics
  • Shopping behaviors
  • Price sensitivity
  • Device preferences
  • Geographic locations

Revenue Goals:

  • Monthly sales targets
  • Average order value goals
  • Customer lifetime value
  • Conversion rate targets

Competitive Analysis:

  • Top 3-5 competitors
  • Their strengths
  • Their weaknesses
  • Differentiation strategy

Step 2: Platform Selection​

Platform Comparison:

Shopify: βœ… Pros:

  • Quick setup (2-4 weeks)
  • Hosted and secure
  • Easy to use
  • Great support
  • App ecosystem
  • Built-in payments

❌ Cons:

  • Monthly fees (β‚Ή2,000-β‚Ή30,000)
  • Transaction fees (if not using Shopify Payments)
  • Limited customization
  • Vendor lock-in

WooCommerce: βœ… Pros:

  • Free core plugin
  • Highly customizable
  • WordPress integration
  • Large community
  • No transaction fees
  • Full control

❌ Cons:

  • Requires hosting
  • More maintenance
  • Security responsibility
  • Performance optimization needed

Magento: βœ… Pros:

  • Enterprise features
  • Highly scalable
  • Advanced functionality
  • Multi-store management
  • B2B capabilities

❌ Cons:

  • Expensive
  • Complex
  • Requires expertise
  • Resource-intensive
  • Longer development time

Selection Criteria:

CriteriaShopifyWooCommerceMagento
BudgetLow-MediumMediumHigh
TimelineFast (2-4w)Medium (4-8w)Slow (12-20w)
Products<1,000<10,000Unlimited
CustomizationLimitedHighVery High
Ease of UseVery EasyMediumComplex
ScalabilityGoodGoodExcellent

Step 3: Information Architecture​

Site Structure:

Homepage
β”œβ”€β”€ Shop
β”‚ β”œβ”€β”€ Category 1
β”‚ β”‚ β”œβ”€β”€ Subcategory 1.1
β”‚ β”‚ └── Subcategory 1.2
β”‚ β”œβ”€β”€ Category 2
β”‚ └── Category 3
β”œβ”€β”€ Product Pages
β”œβ”€β”€ Cart
β”œβ”€β”€ Checkout
β”œβ”€β”€ My Account
β”‚ β”œβ”€β”€ Orders
β”‚ β”œβ”€β”€ Addresses
β”‚ β”œβ”€β”€ Wishlist
β”‚ └── Account Details
β”œβ”€β”€ About Us
β”œβ”€β”€ Contact
β”œβ”€β”€ Blog (optional)
β”œβ”€β”€ FAQ
β”œβ”€β”€ Shipping & Returns
β”œβ”€β”€ Terms & Conditions
└── Privacy Policy

User Flows:

Purchase Flow:

  1. Browse products
  2. View product details
  3. Add to cart
  4. View cart
  5. Proceed to checkout
  6. Enter shipping info
  7. Select shipping method
  8. Enter payment info
  9. Review order
  10. Place order
  11. Order confirmation

Phase 2: Design (Week 2-4)​

Step 1: Wireframing​

Key Pages to Wireframe:

  • Homepage
  • Category page
  • Product page
  • Shopping cart
  • Checkout (multi-step)
  • My Account
  • Search results

Homepage Wireframe Elements:

  • Header (logo, navigation, search, cart)
  • Hero banner/slider
  • Featured products
  • Product categories
  • Promotional banners
  • Newsletter signup
  • Footer

Product Page Wireframe Elements:

  • Product images (gallery)
  • Product title
  • Price
  • Product description
  • Specifications
  • Size/color selector
  • Quantity selector
  • Add to cart button
  • Product reviews
  • Related products

Step 2: Design Mockups​

Design System:

Colors:

  • Primary color (brand)
  • Secondary color
  • Accent color
  • Success (green)
  • Warning (yellow)
  • Error (red)
  • Neutral grays

Typography:

  • Headings font
  • Body font
  • Price font
  • Button font

Components:

  • Buttons (primary, secondary, ghost)
  • Product cards
  • Form inputs
  • Badges (sale, new, out of stock)
  • Alerts
  • Modals

Homepage Design:

  • Hero section with main offer
  • Featured products grid
  • Category showcase
  • Trust badges (secure, free shipping, etc.)
  • Testimonials/reviews
  • Instagram feed
  • Newsletter signup

Product Page Design:

  • Large product images (zoom, 360Β°)
  • Product information
  • Size guide
  • Stock availability
  • Delivery information
  • Reviews and ratings
  • Related/recommended products

Phase 3: Development (Week 4-10)​

Step 1: Platform Setup​

Shopify Setup:

# Shopify Setup Checklist:
- [ ] Create Shopify account
- [ ] Choose plan (Basic, Shopify, Advanced)
- [ ] Configure store settings
- [ ] Set up domain
- [ ] Install SSL certificate
- [ ] Configure payments
- [ ] Set up shipping zones
- [ ] Configure taxes

WooCommerce Setup:

# WooCommerce Setup Checklist:
- [ ] Install WordPress
- [ ] Install WooCommerce plugin
- [ ] Run setup wizard
- [ ] Configure store settings
- [ ] Set up payment gateways
- [ ] Configure shipping
- [ ] Set up taxes
- [ ] Install essential plugins

Step 2: Theme Customization​

Theme Development:

  • Install base theme
  • Customize header
  • Customize footer
  • Create homepage layout
  • Style product pages
  • Style cart page
  • Style checkout pages
  • Create custom templates
  • Implement responsive design

Essential Pages:

  • Homepage
  • Shop/Category pages
  • Product pages
  • Cart
  • Checkout
  • My Account
  • About Us
  • Contact
  • FAQ
  • Shipping & Returns
  • Terms & Conditions
  • Privacy Policy

Step 3: Payment Gateway Integration​

Popular Payment Gateways in India:

Razorpay

  • Setup fee: β‚Ή0
  • Transaction fee: 2% + GST
  • Settlement: T+2 days
  • Features: Cards, UPI, Wallets, Net Banking

Paytm

  • Setup fee: β‚Ή0
  • Transaction fee: 1.99% + GST
  • Settlement: T+1 days
  • Features: Cards, UPI, Wallets, Net Banking

Instamojo

  • Setup fee: β‚Ή0
  • Transaction fee: 2% + β‚Ή3 + GST
  • Settlement: T+7 days
  • Features: Cards, UPI, Wallets, Net Banking

PayU

  • Setup fee: β‚Ή0
  • Transaction fee: 2% + GST
  • Settlement: T+2 days
  • Features: Cards, UPI, Wallets, Net Banking, EMI

CCAvenue

  • Setup fee: β‚Ή5,000-β‚Ή10,000
  • Transaction fee: 2-3% + GST
  • Settlement: T+3 days
  • Features: Cards, Net Banking, Wallets

Integration Checklist:

  • Create merchant account
  • Get API credentials
  • Install payment plugin
  • Configure settings
  • Test in sandbox mode
  • Test all payment methods
  • Go live
  • Test live transactions

Step 4: Shipping Configuration​

Shipping Methods:

Flat Rate Shipping:

Example:
- Within city: β‚Ή50
- Within state: β‚Ή100
- Pan India: β‚Ή150

Weight-Based Shipping:

Example:
- 0-500g: β‚Ή50
- 501g-1kg: β‚Ή80
- 1-2kg: β‚Ή120
- 2-5kg: β‚Ή200

Zone-Based Shipping:

Example:
Zone 1 (Local): β‚Ή40
Zone 2 (Regional): β‚Ή80
Zone 3 (National): β‚Ή120
Zone 4 (Remote): β‚Ή200

Free Shipping:

Example:
- Free shipping on orders above β‚Ή999
- Free shipping for specific products
- Free shipping during promotions

Shipping Integrations:

  • Shiprocket: Multi-courier aggregator
  • Delhivery: Logistics partner
  • Blue Dart: Express delivery
  • India Post: Economical option
  • Dunzo: Hyperlocal delivery

Step 5: Product Catalog Setup​

Product Information Required:

Basic Information:

  • Product name
  • SKU/Product code
  • Category
  • Tags
  • Short description
  • Long description
  • Price
  • Sale price (if applicable)
  • Stock quantity

Product Images:

  • Main image (1200x1200px minimum)
  • Additional images (4-8 images)
  • Lifestyle images
  • Detail shots
  • Size chart image

Product Variations:

Example: T-Shirt
- Size: S, M, L, XL, XXL
- Color: Red, Blue, Green, Black
- Each combination = unique SKU

SEO Information:

  • Meta title
  • Meta description
  • URL slug
  • Alt text for images

Product Upload Process:

  1. Prepare Product Data

    • Create CSV/Excel file
    • Include all required fields
    • Optimize images
    • Write descriptions
  2. Bulk Upload

    • Use platform's import tool
    • Map CSV columns
    • Import products
    • Review for errors
  3. Manual Entry (for complex products)

    • Add product manually
    • Upload images
    • Set variations
    • Configure options
  4. Quality Check

    • Verify all products
    • Check images
    • Test variations
    • Verify pricing

Phase 4: Advanced Features (Week 8-12)​

Feature 1: Product Reviews​

Review System:

  • Enable product reviews
  • Moderation settings
  • Review schema markup
  • Email notifications
  • Review incentives

Review Display:

  • Star ratings
  • Review count
  • Verified purchase badge
  • Helpful votes
  • Review photos

Feature 2: Wishlist​

Wishlist Functionality:

  • Add to wishlist button
  • Wishlist page
  • Share wishlist
  • Email reminders
  • Stock alerts

Feature 3: Abandoned Cart Recovery​

Cart Recovery Strategy:

  • Track abandoned carts
  • Email sequence (3 emails)
    • Email 1: 1 hour after abandonment
    • Email 2: 24 hours after
    • Email 3: 72 hours after
  • Discount incentive
  • SMS reminders (optional)

Feature 4: Email Marketing​

Automated Emails:

  • Welcome email
  • Order confirmation
  • Shipping notification
  • Delivery confirmation
  • Review request
  • Abandoned cart
  • Win-back campaigns

Email Marketing Integration:

  • Mailchimp
  • Klaviyo
  • Sendinblue
  • GetResponse

Feature 5: Loyalty Program​

Loyalty Features:

  • Points for purchases
  • Points for reviews
  • Points for referrals
  • Tier system
  • Rewards catalog
  • Points redemption

Phase 5: Testing (Week 12-14)​

Step 1: Functionality Testing​

Shopping Flow:

  • Browse products
  • Search products
  • Filter products
  • Sort products
  • View product details
  • Select variations
  • Add to cart
  • Update cart quantities
  • Remove from cart
  • Apply coupon code
  • Proceed to checkout

Checkout Process:

  • Guest checkout
  • Registered user checkout
  • Shipping address form
  • Billing address form
  • Shipping method selection
  • Payment method selection
  • Order review
  • Place order
  • Order confirmation

Payment Testing:

  • Credit card payment
  • Debit card payment
  • UPI payment
  • Net banking
  • Wallet payment
  • COD (if enabled)
  • EMI options (if enabled)
  • Failed payment handling
  • Payment confirmation emails

Account Features:

  • User registration
  • User login
  • Password reset
  • Profile update
  • Address management
  • Order history
  • Order tracking
  • Wishlist
  • Reviews

Step 2: Admin Testing​

Order Management:

  • View orders
  • Update order status
  • Process refunds
  • Print invoices
  • Export orders
  • Send tracking info

Product Management:

  • Add products
  • Edit products
  • Delete products
  • Manage inventory
  • Bulk actions
  • Import/export

Customer Management:

  • View customers
  • Edit customer info
  • View customer orders
  • Customer groups

Step 3: Performance Testing​

Speed Optimization:

# Target Metrics:
- Page load time: <3 seconds
- Time to Interactive: <3.8 seconds
- First Contentful Paint: <1.8 seconds
- Largest Contentful Paint: <2.5 seconds

Optimization Techniques:

  • Image optimization (WebP, lazy loading)
  • CSS minification
  • JavaScript minification
  • Browser caching
  • CDN setup
  • Database optimization
  • Remove unused plugins

Step 4: Security Testing​

Security Checklist:

  • SSL certificate installed
  • HTTPS redirect
  • PCI DSS compliance
  • Secure payment processing
  • SQL injection prevention
  • XSS protection
  • CSRF protection
  • Strong password policy
  • Two-factor authentication (admin)
  • Regular backups
  • Firewall configured
  • Malware scanning

Step 5: SEO Testing​

SEO Checklist:

  • Meta titles (all pages)
  • Meta descriptions (all pages)
  • Product schema markup
  • Breadcrumb schema
  • Review schema
  • XML sitemap
  • Robots.txt
  • Canonical URLs
  • 404 error handling
  • Image alt tags
  • Page speed optimized
  • Mobile-friendly
  • SSL certificate

Phase 6: Launch (Week 14-16)​

Step 1: Pre-Launch Checklist​

Final Review:

  • All products uploaded
  • All images optimized
  • All prices correct
  • Shipping configured
  • Taxes configured
  • Payment gateways tested
  • Email templates tested
  • Legal pages complete
  • Analytics installed
  • Backup system configured

Domain & Hosting:

  • Domain configured
  • SSL installed
  • Email accounts set up
  • DNS propagated

Step 2: Launch Process​

Go-Live Steps:

  1. Final backup
  2. Remove "Coming Soon" page
  3. Submit sitemap to Google
  4. Test all critical paths
  5. Monitor for errors
  6. Announce launch

Post-Launch Monitoring (Week 1):

  • Monitor orders
  • Check payment processing
  • Verify email notifications
  • Monitor site performance
  • Check for errors
  • Gather user feedback

Step 3: Marketing Launch​

Launch Marketing:

  • Email announcement to existing customers
  • Social media announcement
  • Press release (if applicable)
  • Influencer partnerships
  • Paid advertising campaigns
  • SEO content publication

Phase 7: Training & Support​

Admin Training Topics:

  • Dashboard overview
  • Processing orders
  • Managing products
  • Inventory management
  • Handling refunds
  • Customer management
  • Viewing reports
  • Managing coupons
  • Email marketing

Training Deliverables:

  • Video tutorials (10-15 videos)
  • Written documentation
  • Quick reference guides
  • FAQ document
  • Support contact info

Deliverables​

Design Deliverables​

  • Information architecture
  • Wireframes
  • Design mockups (all key pages)
  • Style guide
  • Responsive designs

Development Deliverables​

  • Fully functional e-commerce store
  • Admin panel access
  • All products uploaded
  • Payment gateway configured
  • Shipping configured
  • Mobile responsive design

Documentation Deliverables​

  • Admin user manual
  • Video tutorials
  • Order processing guide
  • Product management guide
  • Customer service guide
  • Technical documentation

Post-Launch Deliverables​

  • Analytics reports (monthly)
  • Sales reports
  • Performance reports
  • Security scan reports
  • Backup confirmations

Quality Standards​

Performance Standards​

  • Page Load Time: <3 seconds
  • Mobile Performance: >85 score
  • Uptime: 99.9%
  • Checkout Completion: >60%

Security Standards​

  • SSL Certificate: A+ rating
  • PCI DSS: Compliant
  • Regular Backups: Daily
  • Security Scans: Weekly

Conversion Standards​

  • Add to Cart Rate: >10%
  • Checkout Completion: >60%
  • Average Order Value: Track and optimize
  • Customer Lifetime Value: Track and grow

Common Issues & Solutions​

Issue 1: High Cart Abandonment​

Solutions:

  • Simplify checkout process
  • Offer guest checkout
  • Show security badges
  • Provide multiple payment options
  • Implement cart recovery emails
  • Reduce shipping costs
  • Show total cost early

Issue 2: Low Conversion Rate​

Solutions:

  • Improve product images
  • Write better descriptions
  • Add customer reviews
  • Optimize pricing
  • Improve site speed
  • Add trust badges
  • Simplify navigation

Issue 3: Payment Failures​

Solutions:

  • Test all payment methods
  • Provide clear error messages
  • Offer alternative payment options
  • Check gateway configuration
  • Monitor transaction logs
  • Contact payment provider

Issue 4: Inventory Management​

Solutions:

  • Implement inventory tracking
  • Set low stock alerts
  • Use inventory management software
  • Sync with suppliers
  • Regular stock audits
  • Backorder management

Post-Delivery Support​

Included Support​

  • Bug fixes (as per package)
  • Order management support
  • Product upload assistance (limited)
  • Performance monitoring
  • Security monitoring

Maintenance Packages​

Basic Maintenance

  • Price: β‚Ή8,000/month
  • Monthly backups
  • Security monitoring
  • Plugin/theme updates
  • 2 hours support

Standard Maintenance

  • Price: β‚Ή15,000/month
  • Weekly backups
  • Security scans
  • Performance optimization
  • Product uploads (20/month)
  • 5 hours support

Premium Maintenance

  • Price: β‚Ή30,000/month
  • Daily backups
  • 24/7 monitoring
  • Priority support
  • Product uploads (50/month)
  • Marketing support
  • 10 hours support

Upsell Opportunities​

  1. Digital Marketing Package - β‚Ή30,000-β‚Ή1,00,000/month
  2. Mobile App - β‚Ή2,00,000-β‚Ή10,00,000
  3. Marketplace Functionality - β‚Ή2,00,000-β‚Ή10,00,000
  4. Subscription System - β‚Ή50,000-β‚Ή2,00,000
  5. B2B Portal - β‚Ή1,50,000-β‚Ή8,00,000
  6. Advanced Analytics - β‚Ή60,000-β‚Ή2,50,000
  7. Multi-language - β‚Ή40,000 per language

Tools & Resources​

E-commerce Platforms​

  • Shopify ($29-$299/month)
  • WooCommerce (Free + hosting)
  • Magento (Free + hosting/enterprise)
  • BigCommerce ($29.95-$299.95/month)

Payment Gateways​

  • Razorpay (2% + GST)
  • Paytm (1.99% + GST)
  • PayU (2% + GST)
  • Instamojo (2% + β‚Ή3 + GST)

Shipping Partners​

  • Shiprocket
  • Delhivery
  • Blue Dart
  • India Post
  • Dunzo

Marketing Tools​

  • Mailchimp (Email marketing)
  • Klaviyo (E-commerce email)
  • Google Analytics (Analytics)
  • Facebook Pixel (Tracking)
  • Hotjar (Heatmaps)

Last Updated: January 2026
Version: 1.0
Owner: ARUKZ DIGITAL E-commerce Team


Related Documentation: