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SEO Requirements Checklist

Comprehensive checklist for gathering SEO project requirements.

SEO Requirements Checklist​

Client: [Company Name]
Date: [Date]
Completed By: [Your Name]

Business Information​

  • Business name and description
  • Target audience demographics
  • Geographic target (local/national/global)
  • Main products/services
  • Unique selling propositions
  • Business goals and objectives
  • Current marketing efforts

Website Information​

  • Website URL
  • Website platform (WordPress, Custom, etc.)
  • Hosting provider
  • Domain registrar
  • Current traffic (monthly visitors)
  • Current conversion rate
  • Website age

Access Required​

  • Website admin access
  • Google Analytics access
  • Google Search Console access
  • Google My Business (if applicable)
  • Hosting/FTP access
  • Social media accounts
  • Existing SEO tools (if any)

Keyword Research​

  • Primary keywords (5-10)
  • Secondary keywords (10-20)
  • Long-tail keywords
  • Local keywords (if applicable)
  • Competitor keywords
  • Branded keywords
  • Negative keywords

Competitor Analysis​

  • Main competitors (3-5)
  • Competitor websites
  • Competitor strengths
  • Competitor weaknesses
  • Market positioning

Technical SEO​

  • Site speed issues
  • Mobile-friendliness
  • SSL certificate
  • XML sitemap
  • Robots.txt file
  • Broken links
  • Duplicate content
  • URL structure
  • Schema markup

On-Page SEO​

  • Meta titles optimization needed
  • Meta descriptions needed
  • Header tags (H1-H6) structure
  • Image alt text
  • Internal linking
  • Content quality assessment
  • Keyword density
  • Page load speed

Content Strategy​

  • Existing content audit
  • Content gaps identified
  • Blog strategy needed
  • Content calendar required
  • Copywriting needed
  • Content types (blog, video, infographic)
  • Content frequency
  • Current backlink profile
  • Domain authority
  • Toxic links to disavow
  • Link building strategy
  • Guest posting opportunities
  • Local citations (if applicable)
  • Industry directories

Local SEO (if applicable)​

  • Google My Business optimization
  • NAP consistency (Name, Address, Phone)
  • Local citations
  • Local keywords
  • Location pages
  • Customer reviews strategy
  • Local link building

Reporting & Analytics​

  • KPIs to track
  • Reporting frequency (weekly/monthly)
  • Custom dashboards needed
  • Conversion tracking setup
  • Goal tracking in Analytics
  • ROI measurement

Timeline & Budget​

  • Project start date
  • Expected results timeline
  • Monthly budget
  • Contract duration
  • Payment terms

Additional Notes​

[Space for additional requirements, special requests, or concerns]

Checklist Completed: ☐ Yes ☐ No
Ready to Proceed: ☐ Yes ☐ No
Follow-up Required: ☐ Yes ☐ No

Signature: _________________
Date: _________________