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Case Study: PPC Success - 425% ROI in 4 Months

PPC Advertising Google Ads 4 Months

Client Overview​

Company: TechGear Solutions
Industry: B2B Technology Hardware
Service: PPC Advertising (Google Ads)
Project Duration: 4 months
Budget: ₹2,50,000/month ad spend

The Challenge​

Initial Situation​

TechGear Solutions, a B2B technology hardware provider, was struggling with expensive, ineffective PPC campaigns managed in-house.

Problems:

  • ❌ High cost per acquisition (₹12,500)
  • ❌ Low conversion rate (1.2%)
  • ❌ Poor quality score (3-4/10)
  • ❌ Wasted ad spend on irrelevant clicks
  • ❌ No proper tracking or attribution
  • ❌ Generic ad copy
  • ❌ Poor landing page experience

Business Impact​

Before PPC Optimization:

  • Monthly ad spend: ₹2,50,000
  • Monthly conversions: 20
  • Cost per acquisition: ₹12,500
  • Conversion rate: 1.2%
  • Quality score: 3-4/10
  • ROAS: 180%
  • Monthly revenue from PPC: ₹4,50,000

Business Goals​

  1. Primary: Reduce cost per acquisition by 50%
  2. Secondary: Increase conversion rate to 5%+
  3. Tertiary: Achieve 400%+ ROAS
  4. Long-term: Scale profitably to ₹5L+/month spend

Our Solution​

Phase 1: Audit & Strategy (Week 1-2)​

Step 1: Account Audit​

Audit Findings:

  • Poor keyword selection (too broad)
  • No negative keywords
  • Generic ad copy
  • No ad extensions
  • Poor landing pages
  • No conversion tracking
  • Wasted budget on irrelevant searches
  • No audience targeting

Key Issues Identified:

  • 40% of spend on irrelevant keywords
  • Quality score averaging 3-4/10
  • Landing pages not optimized
  • No remarketing campaigns
  • Poor mobile experience

Step 2: Competitive Analysis​

Analyzed 5 Main Competitors:

  • Ad copy strategies
  • Keyword targeting
  • Landing page approaches
  • Offer positioning
  • Ad extensions usage

Opportunities Identified:

  • Underutilized long-tail keywords
  • Better value propositions
  • Improved landing pages
  • Strategic bidding

Step 3: Strategy Development​

PPC Strategy:

1. Campaign Restructure:

  • Separate brand/non-brand
  • Product-specific campaigns
  • SKAG (Single Keyword Ad Groups)
  • Tight theme grouping

2. Keyword Strategy:

  • Focus on high-intent keywords
  • Add 500+ negative keywords
  • Long-tail opportunities
  • Competitor keywords

3. Ad Copy Optimization:

  • Compelling headlines
  • Clear value propositions
  • Strong CTAs
  • Ad extensions

4. Landing Page Optimization:

  • Message match
  • Clear CTAs
  • Trust signals
  • Mobile optimization

5. Conversion Tracking:

  • Proper tracking setup
  • Attribution modeling
  • Goal tracking
  • Enhanced conversions

Phase 2: Campaign Restructure (Week 2-4)​

Step 1: Keyword Research​

Keyword Strategy:

  • 200+ high-intent keywords identified
  • 500+ negative keywords added
  • Long-tail focus
  • Competitor terms

Keyword Categories:

  • Product keywords (40%)
  • Solution keywords (30%)
  • Comparison keywords (20%)
  • Competitor keywords (10%)

Step 2: Campaign Structure​

New Structure:

Brand Campaign:

  • Brand keywords
  • High budget priority
  • Exact match focus

Product Campaigns (5 campaigns):

  • Product category specific
  • SKAGs implementation
  • Tailored ad copy
  • Dedicated landing pages

Competitor Campaign:

  • Competitor keywords
  • Comparison messaging
  • Competitive advantages

Remarketing Campaign:

  • Website visitors
  • Cart abandoners
  • Previous customers

Step 3: Ad Copy Creation​

Ad Copy Formula:

Headline 1: [Product/Solution] + [Key Benefit]
Headline 2: [Unique Value Proposition]
Headline 3: [Trust Signal/Social Proof]

Description 1: [Detailed benefits + Features]
Description 2: [CTA + Urgency/Offer]

Example:

Headline 1: Enterprise Network Solutions | 99.9% Uptime
Headline 2: Trusted by 500+ Companies Nationwide
Headline 3: Free Consultation & Custom Quote

Description 1: Scalable network infrastructure with 
24/7 support. Industry-leading performance and security.

Description 2: Get your free consultation today. Limited 
time: 20% off implementation. Contact us now!

Ad Extensions:

  • Sitelinks (8 added)
  • Callouts (10 added)
  • Structured snippets
  • Call extensions
  • Location extensions
  • Price extensions

Phase 3: Landing Page Optimization (Week 3-5)​

Step 1: Landing Page Strategy​

Created 5 Product-Specific Landing Pages:

Landing Page Structure:

  1. Hero Section

    • Compelling headline
    • Clear value proposition
    • Strong CTA
    • Hero image/video

  2. Benefits Section

    • Key benefits
    • Feature highlights
    • Use cases

  3. Social Proof

    • Client logos
    • Testimonials
    • Case studies
    • Trust badges

  4. Offer Section

    • Clear pricing/offer
    • Comparison table
    • Guarantee

  5. CTA Section

    • Lead capture form
    • Multiple CTAs
    • Chat option

Optimization Elements:

  • Fast loading (< 2s)
  • Mobile-responsive
  • Clear hierarchy
  • Trust signals
  • Multiple CTAs
  • Live chat
  • Phone number prominent

Step 2: Conversion Optimization​

CRO Tactics:

  • Simplified forms (5 fields max)
  • Progress indicators
  • Social proof placement
  • Urgency elements
  • Exit-intent popups
  • A/B testing

Phase 4: Bid Management & Optimization (Week 4-16)​

Step 1: Bidding Strategy​

Bidding Approach:

  • Start with manual CPC
  • Optimize for 2 weeks
  • Transition to Target CPA
  • Monitor and adjust

Bid Adjustments:

  • Device: +20% desktop, -10% mobile
  • Location: +30% top cities
  • Time: +15% business hours
  • Audience: +25% remarketing

Step 2: Quality Score Improvement​

Quality Score Actions:

  • Improved ad relevance
  • Better landing pages
  • Higher CTR
  • Added negative keywords

Results:

  • Quality score improved from 3-4 to 7-9
  • Lower CPCs
  • Better ad positions
  • More impressions

Step 3: Continuous Optimization​

Weekly Activities:

  • Review search terms
  • Add negative keywords
  • Adjust bids
  • Test ad copy
  • Optimize landing pages
  • Review performance

Monthly Activities:

  • Comprehensive review
  • Budget reallocation
  • New keyword opportunities
  • Competitor analysis
  • Strategy adjustments

The Results​

Campaign Performance​

MetricBeforeAfter (4 months)Change
Monthly Ad Spend₹2,50,000₹2,50,0000%
Monthly Conversions20105+425%
Cost Per Acquisition₹12,500₹2,381-81%
Conversion Rate1.2%6.3%+425%
Quality Score3-4/107-9/10+100%
Click-Through Rate2.1%8.7%+314%
Cost Per Click₹85₹38-55%

Business Impact​

MetricBeforeAfter (4 months)Change
Monthly Revenue from PPC₹4,50,000₹23,62,500+425%
ROAS180%945%+425%
Customer Lifetime Value₹2,25,000₹2,25,0000%
Monthly Profit from PPC₹2,00,000₹21,12,500+956%

ROI Analysis​

Investment:

  • PPC Management: ₹80,000/month × 4 = ₹3,20,000
  • Landing Page Development: ₹2,00,000
  • Ad Spend: ₹2,50,000/month × 4 = ₹10,00,000
  • Total Investment: ₹15,20,000

Returns (4 months):

  • Total Revenue: ₹94,50,000
  • Total Profit: ₹84,50,000
  • Additional Profit vs. Before: ₹76,50,000

ROI: 425% (4 months)

Key Success Factors​

What Worked Well​

1. Campaign Restructure:

  • SKAGs implementation
  • Tight theme grouping
  • Proper segmentation
  • Clear organization

2. Keyword Optimization:

  • High-intent focus
  • Extensive negative keywords
  • Long-tail opportunities
  • Continuous refinement

3. Ad Copy Excellence:

  • Compelling headlines
  • Clear value propositions
  • Strong CTAs
  • Extensive ad extensions

4. Landing Page Optimization:

  • Message match
  • Fast loading
  • Clear CTAs
  • Trust signals
  • Mobile optimization

5. Continuous Optimization:

  • Weekly reviews
  • Constant testing
  • Data-driven decisions
  • Quick adjustments

Client Testimonial​

"The PPC transformation exceeded all expectations. We went from barely breaking even to achieving 945% ROAS. The team's expertise in campaign structure, ad copy, and landing page optimization made all the difference. Our cost per acquisition dropped by 81% while conversions increased by 425%. This has become our most profitable marketing channel."

— Amit Patel, Marketing Director, TechGear Solutions

Lessons Learned​

Key Takeaways​

1. Structure Matters:

  • Proper campaign structure is foundation
  • SKAGs improve relevance
  • Segmentation enables optimization
  • Organization drives performance

2. Quality Score is Critical:

  • Directly impacts costs
  • Improves ad positions
  • Increases impressions
  • Drives profitability

3. Landing Pages Make or Break:

  • Message match essential
  • Speed matters
  • Trust signals crucial
  • Mobile optimization required

4. Continuous Optimization:

  • Weekly reviews necessary
  • Testing drives improvement
  • Data-driven decisions win
  • Never stop optimizing

5. Negative Keywords are Gold:

  • Save massive budget
  • Improve relevance
  • Increase conversion rate
  • Essential for success

Ongoing Optimization​

Month 5-8: Scaling​

Activities:

  • Increased budget to ₹3,50,000/month
  • Expanded keyword targeting
  • New product campaigns
  • Additional landing pages
  • Video ads testing

Results (8 months):

  • 150+ conversions/month
  • ₹2,333 CPA
  • 7.2% conversion rate
  • 1,020% ROAS
  • ₹35,70,000 monthly revenue

Conclusion​

This case study demonstrates how strategic PPC optimization can dramatically transform campaign performance. By focusing on proper campaign structure, keyword optimization, compelling ad copy, and optimized landing pages, TechGear Solutions:

  • ✅ Reduced cost per acquisition by 81%
  • ✅ Increased conversions by 425%
  • ✅ Improved conversion rate from 1.2% to 6.3%
  • ✅ Achieved 945% ROAS (from 180%)
  • ✅ Increased monthly revenue by 425%
  • ✅ Achieved 425% ROI in 4 months

The success was driven by comprehensive strategy, meticulous execution, and continuous optimization.

Project Team:

  • PPC Specialist: [Name]
  • Landing Page Designer: [Name]
  • Copywriter: [Name]
  • Analytics Specialist: [Name]

Duration: 4 months (ongoing)
Investment: ₹15,20,000
ROI: 425% (4 months)

Last Updated: January 2026
Category: PPC Advertising Case Study
Industry: B2B Technology

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