Skip to main content

Case Study: E-commerce SEO Success - 300% Traffic Growth

SEO Services E-commerce 12 Months

Client Overview​

Company: TechGear India
Industry: E-commerce (Electronics & Gadgets)
Website: www.techgearindia.com
Location: Mumbai, India
Project Duration: 12 months
Services Provided: Comprehensive SEO

The Challenge​

Initial Situation​

TechGear India, an e-commerce store selling electronics and gadgets, was struggling with online visibility despite having quality products and competitive pricing.

Problems Identified:

  • ❌ Page 5-7 rankings for primary keywords
  • ❌ Only 2,500 organic visitors/month
  • ❌ High bounce rate (75%)
  • ❌ Poor mobile experience
  • ❌ Slow page load times (8+ seconds)
  • ❌ Weak backlink profile (DA: 15)
  • ❌ Thin product descriptions
  • ❌ No blog or content strategy

Business Impact​

  • Low organic traffic meant high dependency on paid ads
  • Cost per acquisition was ₹850 (target: ₹300)
  • Competitors dominating search results
  • Missing out on 80% of potential customers
  • Struggling to compete with larger e-commerce platforms

Client Goals​

  1. Primary: Achieve top 10 rankings for 20+ primary keywords
  2. Secondary: Increase organic traffic by 200%
  3. Tertiary: Reduce cost per acquisition by 50%
  4. Long-term: Establish brand authority in electronics niche

Our Solution​

Phase 1: Comprehensive SEO Audit (Month 1)​

Technical Audit:

  • Crawled 1,247 pages using Screaming Frog
  • Identified 347 technical issues
  • Analyzed site architecture
  • Reviewed mobile usability
  • Assessed page speed

Key Findings:

  • 156 pages with duplicate content
  • 89 broken links
  • No XML sitemap
  • Missing schema markup
  • Poor internal linking structure
  • Images not optimized (average 2MB each)

On-Page Audit:

  • 67% of pages missing meta descriptions
  • 45% of pages with duplicate title tags
  • Product descriptions averaging 50 words (industry standard: 300+)
  • No header tag optimization
  • Missing alt tags on 80% of images

Off-Page Audit:

  • Only 47 backlinks from 23 domains
  • Domain Authority: 15
  • No high-quality backlinks
  • Several toxic backlinks identified

Phase 2: Technical SEO Fixes (Month 1-2)​

Site Speed Optimization:

  • Implemented image compression (reduced size by 85%)
  • Enabled browser caching
  • Minified CSS and JavaScript
  • Implemented lazy loading
  • Set up CDN (Cloudflare)
  • Result: Page load time reduced from 8.2s to 2.1s

Mobile Optimization:

  • Implemented responsive design improvements
  • Fixed mobile usability issues
  • Optimized for Core Web Vitals
  • Result: Mobile-friendly test: PASS

Technical Fixes:

  • Created and submitted XML sitemap
  • Fixed all broken links
  • Implemented canonical tags
  • Added schema markup (Product, Organization, Breadcrumb)
  • Optimized robots.txt
  • Fixed duplicate content issues

Phase 3: On-Page Optimization (Month 2-4)​

Keyword Research:

  • Identified 150+ relevant keywords
  • Mapped keywords to pages
  • Focused on commercial intent keywords
  • Targeted long-tail variations

Primary Keywords Targeted:

KeywordSearch VolumeDifficulty
buy smartphones online india18,000/mo65
best laptops under 5000012,000/mo58
wireless earbuds india9,500/mo52
gaming laptops india8,200/mo61
smartwatch under 50007,800/mo48

Content Optimization:

  • Rewrote 250+ product descriptions (300-500 words each)
  • Optimized all title tags and meta descriptions
  • Implemented proper header tag hierarchy
  • Added internal linking strategy
  • Optimized all images with descriptive alt tags
  • Created category page content

Example - Before vs After:

Before:

Title: Smartphone
Meta: Buy smartphones
Description: Good smartphone. Buy now.

After:

Title: Buy Latest Smartphones Online in India | Best Prices | TechGear
Meta: Shop latest smartphones from top brands like Samsung, Apple, OnePlus. Best prices, genuine products, free shipping. EMI available. Order now!
Description: [Detailed 400-word description with features, specifications, benefits, and keywords naturally integrated]

Phase 4: Content Marketing (Month 3-12)​

Blog Strategy:

  • Created content calendar
  • Published 2-3 blog posts per week
  • Focused on buyer's journey content
  • Targeted informational keywords

Content Created:

  • 72 blog posts (1,500-2,500 words each)
  • 15 buying guides
  • 12 comparison articles
  • 8 how-to guides
  • 5 industry news roundups

Top Performing Content:

  1. "Best Smartphones Under ₹20,000 in 2026" - 12,500 visits/month
  2. "Gaming Laptop Buying Guide" - 8,200 visits/month
  3. "Wireless Earbuds vs Wired: Complete Comparison" - 6,800 visits/month

Link Building Strategy:

  • Guest posting on tech blogs
  • Digital PR outreach
  • Resource page link building
  • Broken link building
  • Competitor backlink analysis

Results:

  • Built 247 quality backlinks
  • From 89 unique domains
  • Average Domain Authority: 45
  • Removed 12 toxic backlinks
  • Domain Authority increased: 15 → 42

Notable Backlinks:

  • TechCrunch India (DA: 92)
  • Gadgets360 (DA: 78)
  • BGR India (DA: 71)
  • YourStory (DA: 68)

Phase 6: Conversion Optimization (Month 6-12)​

CRO Improvements:

  • Optimized product pages for conversions
  • Improved call-to-action buttons
  • Added trust signals (reviews, ratings)
  • Implemented exit-intent popups
  • A/B tested product page layouts

The Results​

Rankings Improvement​

Month 3:

  • 5 keywords in top 20
  • 0 keywords in top 10

Month 6:

  • 12 keywords in top 20
  • 4 keywords in top 10

Month 12:

  • 28 keywords in top 20
  • 18 keywords in top 10
  • 7 keywords in top 5

Traffic Growth​

MetricBeforeAfter (12 months)Growth
Organic Traffic2,500/mo10,200/mo+308%
Organic Sessions3,100/mo12,800/mo+313%
Pages/Session2.14.3+105%
Avg. Session Duration1:243:47+168%
Bounce Rate75%48%-36%

Business Impact​

Revenue Growth:

  • Organic revenue: ₹8.5L/month → ₹42.3L/month (+398%)
  • Total online revenue: ₹45L/month → ₹89L/month (+98%)

Cost Savings:

  • Reduced PPC spend by 60%
  • Cost per acquisition: ₹850 → ₹285 (-66%)
  • Customer acquisition cost reduced by ₹24.5L/year

Other Metrics:

  • Conversion rate: 1.2% → 2.8% (+133%)
  • Average order value: ₹3,400 → ₹4,150 (+22%)
  • Return customer rate: 18% → 34% (+89%)

ROI Analysis​

Investment:

  • SEO Services (12 months): ₹18,00,000
  • Content Creation: ₹4,50,000
  • Total Investment: ₹22,50,000

Returns:

  • Additional revenue (12 months): ₹4,05,60,000
  • Saved PPC costs: ₹24,50,000
  • Total Returns: ₹4,30,10,000

ROI: 1,812% (18.12x return)

Key Success Factors​

What Worked Well​

  1. Comprehensive Approach:

    • Addressed technical, on-page, and off-page SEO simultaneously
    • Didn't focus on just one aspect

  2. Quality Content:

    • Invested in detailed product descriptions
    • Created valuable blog content
    • Focused on user intent

  3. Link Building:

    • Focused on quality over quantity
    • Built relationships with industry publications
    • Created link-worthy content

  4. Data-Driven:

    • Regular monitoring and analysis
    • Adjusted strategy based on data
    • A/B tested improvements

  5. Client Collaboration:

    • Regular communication
    • Quick implementation of recommendations
    • Provided necessary resources

Challenges Overcome​

Challenge 1: Large Product Catalog

  • Issue: 1,200+ products to optimize
  • Solution: Prioritized based on search volume and business value
  • Outcome: Optimized top 250 products first, saw 80% of results

Challenge 2: Competitive Niche

  • Issue: Competing with Amazon, Flipkart
  • Solution: Targeted long-tail keywords and niche products
  • Outcome: Dominated specific product categories

Challenge 3: Technical Limitations

  • Issue: Platform limitations for some optimizations
  • Solution: Custom development and workarounds
  • Outcome: Achieved desired results despite constraints

Client Testimonial​

"ARUKZ Digital transformed our online presence. We went from struggling to get organic traffic to dominating search results in our niche. The 300% traffic growth translated directly to revenue growth. Their team is professional, knowledgeable, and delivers results. Best investment we made for our business!"

— Rajesh Kumar, Founder & CEO, TechGear India

Lessons Learned​

For Future Projects​

  1. Start with Technical Foundation:

    • Fix technical issues before content creation
    • Site speed is crucial for e-commerce

  2. Content is King:

    • Detailed product descriptions matter
    • Blog content drives traffic and builds authority

  3. Quality Backlinks:

    • One quality backlink > 10 low-quality links
    • Relationships with industry publications pay off

  4. Patience Required:

    • SEO takes time (3-6 months for significant results)
    • Consistent effort compounds over time

  5. Measure Everything:

    • Track all metrics
    • Adjust strategy based on data
    • Celebrate small wins

Conclusion​

This case study demonstrates the power of comprehensive, strategic SEO for e-commerce businesses. By addressing technical issues, creating quality content, and building authoritative backlinks, TechGear India achieved:

  • ✅ 308% increase in organic traffic
  • ✅ 18 keywords in top 10
  • ✅ 398% increase in organic revenue
  • ✅ 1,812% ROI

The success was driven by a holistic approach, consistent execution, and close collaboration between ARUKZ Digital and the client team.

Project Team:

  • SEO Strategist: [Name]
  • Content Writer: [Name]
  • Link Builder: [Name]
  • Technical SEO: [Name]
  • Project Manager: [Name]

Duration: 12 months
Budget: ₹22,50,000
ROI: 1,812%

Last Updated: January 2026
Category: SEO Case Study
Industry: E-commerce

Related Case Studies: