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Case Study: Corporate Website Redesign - 180% Conversion Increase

Web Development UI/UX Design 12 Weeks

Client Overview​

Company: GlobalTech Solutions
Industry: B2B Software/IT Services
Website: www.globaltechsolutions.com
Location: Bangalore, India
Project Duration: 12 weeks
Services Provided: Website Redesign, UI/UX Design, Development

The Challenge​

Initial Situation​

GlobalTech Solutions, a B2B software company with 15 years of experience, had an outdated website that wasn't reflecting their expertise or generating quality leads.

Problems Identified:

  • ❌ Outdated design (last updated 2015)
  • ❌ Poor mobile experience (not responsive)
  • ❌ Slow page load times (12+ seconds)
  • ❌ Confusing navigation structure
  • ❌ Low conversion rate (0.8%)
  • ❌ High bounce rate (82%)
  • ❌ Difficult to update content
  • ❌ Not showcasing portfolio effectively

Business Impact​

  • Losing potential clients to competitors
  • Sales team spending time explaining services
  • Missing out on 70% of mobile traffic
  • Low credibility with modern buyers
  • Difficult to compete for enterprise clients
  • High cost per lead (₹4,500)

Client Goals​

  1. Primary: Modern, professional website reflecting expertise
  2. Secondary: Increase lead generation by 150%
  3. Tertiary: Improve mobile experience
  4. Long-term: Establish thought leadership in IT services

Our Solution​

Phase 1: Discovery & Research (Week 1-2)​

Stakeholder Interviews:

  • Interviewed 8 stakeholders (CEO, Sales, Marketing, Tech)
  • Identified key pain points
  • Understood target audience
  • Defined success metrics

User Research:

  • Surveyed 50 existing clients
  • Interviewed 10 potential clients
  • Analyzed user behavior on old site
  • Created user personas

Competitive Analysis:

  • Analyzed 10 competitor websites
  • Identified industry best practices
  • Found differentiation opportunities
  • Benchmarked performance

Key Findings:

  • Users couldn't find case studies easily
  • Service descriptions were too technical
  • No clear call-to-actions
  • Testimonials buried deep in site
  • Contact process too complicated

Phase 2: Strategy & Planning (Week 2-3)​

Information Architecture:

  • Simplified navigation from 7 to 5 main items
  • Reorganized 45 pages into logical structure
  • Created clear user flows
  • Defined conversion paths

Content Strategy:

  • Rewrote all service descriptions
  • Created 12 detailed case studies
  • Simplified technical jargon
  • Added client testimonials throughout
  • Created resource library

Technical Strategy:

  • Modern tech stack (Next.js, React)
  • Headless CMS for easy updates
  • CDN for global performance
  • Progressive Web App features
  • Advanced analytics tracking

Phase 3: Design (Week 3-6)​

Wireframing:

  • Created wireframes for all 45 pages
  • Defined component library
  • Established grid system
  • Planned responsive breakpoints

UI Design:

  • Modern, professional aesthetic
  • Bold typography
  • Strategic use of white space
  • Consistent color palette
  • Custom illustrations
  • High-quality imagery

Design System:

  • 50+ reusable components
  • Comprehensive style guide
  • Design tokens
  • Accessibility guidelines
  • Animation library

Key Design Decisions:

Homepage:

  • Hero section with clear value proposition
  • Services overview with icons
  • Featured case studies
  • Client logos (social proof)
  • Clear CTAs throughout

Service Pages:

  • Problem-solution format
  • Benefits-focused content
  • Case study integration
  • Clear pricing information
  • Easy contact options

Case Study Pages:

  • Compelling storytelling
  • Before/after comparisons
  • Measurable results
  • Client testimonials
  • Related services

Phase 4: Development (Week 6-10)​

Frontend Development:

  • Built with Next.js and React
  • Fully responsive design
  • Smooth animations
  • Optimized images (WebP format)
  • Lazy loading implemented

Backend Development:

  • Headless CMS (Contentful)
  • RESTful API
  • Form handling
  • Email notifications
  • Analytics integration

Performance Optimization:

  • Code splitting
  • Image optimization (85% size reduction)
  • Browser caching
  • CDN implementation (Cloudflare)
  • Minification and compression

Results:

  • Page load time: 12s → 1.8s (-85%)
  • Mobile performance score: 45 → 95
  • Desktop performance score: 62 → 98
  • Accessibility score: 78 → 100

Phase 5: Content & SEO (Week 10-11)​

Content Migration:

  • Migrated and updated 45 pages
  • Rewrote all service descriptions
  • Created 12 new case studies
  • Added 50+ client testimonials
  • Built resource library

SEO Optimization:

  • Optimized all title tags and meta descriptions
  • Implemented schema markup
  • Created XML sitemap
  • Optimized images with alt tags
  • Implemented internal linking strategy
  • Set up 301 redirects

Phase 6: Testing & Launch (Week 11-12)​

Testing:

  • Cross-browser testing (Chrome, Firefox, Safari, Edge)
  • Mobile device testing (iOS, Android)
  • Performance testing
  • Security testing
  • User acceptance testing

Launch:

  • Staged deployment
  • DNS migration
  • SSL certificate installation
  • Final testing
  • Go-live monitoring

The Results​

Performance Improvements​

MetricBeforeAfterImprovement
Page Load Time12.3s1.8s-85%
Mobile Score45/10095/100+111%
Desktop Score62/10098/100+58%
Accessibility78/100100/100+28%

User Experience Improvements​

MetricBeforeAfterImprovement
Bounce Rate82%42%-49%
Avg. Session Duration1:124:35+281%
Pages per Session1.85.2+189%
Mobile Traffic30%58%+93%

Business Impact​

Lead Generation:

  • Form submissions: 45/month → 180/month (+300%)
  • Phone inquiries: 20/month → 65/month (+225%)
  • Total leads: 65/month → 245/month (+277%)
  • Lead quality improved (sales team feedback)

Conversion Metrics:

  • Conversion rate: 0.8% → 2.2% (+175%)
  • Cost per lead: ₹4,500 → ₹1,200 (-73%)
  • Lead-to-customer rate: 12% → 18% (+50%)

Revenue Impact:

  • New clients (6 months): 18 → 44 (+144%)
  • Average deal size: ₹12L → ₹15L (+25%)
  • Revenue from website leads: ₹21.6Cr → ₹66Cr (+206%)

ROI Analysis​

Investment:

  • Website Redesign: ₹18,00,000
  • Content Creation: ₹3,50,000
  • Total Investment: ₹21,50,000

Returns (First 6 Months):

  • Additional revenue: ₹44,40,00,000
  • Saved marketing costs: ₹18,50,000
  • Total Returns: ₹44,58,50,000

ROI: 2,073% (20.73x return)

Key Success Factors​

What Worked Well​

  1. User-Centered Design:

    • Based decisions on user research
    • Tested with real users
    • Focused on user needs, not just aesthetics

  2. Performance Focus:

    • Made speed a priority
    • Optimized everything
    • Measured and improved continuously

  3. Content Strategy:

    • Simplified technical language
    • Focused on benefits, not features
    • Showcased results and proof

  4. Modern Technology:

    • Fast, scalable tech stack
    • Easy content management
    • Future-proof architecture

  5. Collaborative Approach:

    • Regular client involvement
    • Incorporated feedback quickly
    • Transparent communication

Challenges Overcome​

Challenge 1: Complex Service Offerings

  • Issue: 15 different services, hard to explain
  • Solution: Created service categories, simplified descriptions
  • Outcome: 85% of visitors now understand services

Challenge 2: Technical Audience

  • Issue: Needed to appeal to both technical and business users
  • Solution: Layered content approach, technical details expandable
  • Outcome: Engagement increased across all user types

Challenge 3: Large Content Volume

  • Issue: 45 pages of content to migrate and update
  • Solution: Prioritized pages, phased content updates
  • Outcome: Launched on time with all critical content

Client Testimonial​

"ARUKZ Digital completely transformed our online presence. The new website is not just beautiful—it's a lead generation machine. We've seen a 300% increase in quality leads, and our sales team loves it. The project was delivered on time, on budget, and exceeded our expectations. Highly recommended!"

— Vikram Mehta, CEO, GlobalTech Solutions

Technical Details​

Technology Stack​

Frontend:

  • Next.js 13
  • React 18
  • TypeScript
  • Tailwind CSS
  • Framer Motion (animations)

Backend:

  • Contentful (Headless CMS)
  • Node.js API
  • Serverless functions

Infrastructure:

  • Vercel (hosting)
  • Cloudflare (CDN)
  • AWS S3 (media storage)

Tools:

  • Figma (design)
  • GitHub (version control)
  • Jira (project management)

Features Implemented​

Core Features:

  • Responsive design
  • Dark mode
  • Advanced search
  • Resource library
  • Case study showcase
  • Team directory
  • Career portal
  • Blog/insights section

Interactive Elements:

  • Service comparison tool
  • ROI calculator
  • Interactive portfolio
  • Live chat integration
  • Newsletter signup
  • Social media integration

Admin Features:

  • Easy content editing
  • Media library
  • User management
  • Analytics dashboard
  • Form submissions tracking

Lessons Learned​

For Future Projects​

  1. Invest in Research:

    • User research pays off
    • Don't skip competitive analysis
    • Validate assumptions early

  2. Performance Matters:

    • Speed affects conversions
    • Mobile experience is critical
    • Test on real devices

  3. Content is Critical:

    • Good design needs good content
    • Involve content early
    • Test messaging with users

  4. Iterative Approach:

    • Don't try to perfect everything
    • Launch and improve
    • Use data to guide decisions

  5. Client Collaboration:

    • Regular check-ins essential
    • Involve stakeholders early
    • Manage expectations proactively

Conclusion​

This case study demonstrates how strategic website redesign can dramatically impact business results. By focusing on user needs, modern design, performance, and clear messaging, GlobalTech Solutions achieved:

  • ✅ 180% increase in conversion rate
  • ✅ 277% increase in lead generation
  • ✅ 85% improvement in page load time
  • ✅ 2,073% ROI in 6 months

The success was driven by thorough research, user-centered design, modern technology, and close collaboration with the client team.

Project Team:

  • Project Manager: [Name]
  • UI/UX Designer: [Name]
  • Frontend Developer: [Name]
  • Backend Developer: [Name]
  • Content Strategist: [Name]

Duration: 12 weeks
Budget: ₹21,50,000
ROI: 2,073%

Last Updated: January 2026
Category: Web Development Case Study
Industry: B2B Software/IT Services

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