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Analytics Report Template

Template for analytics and performance reports.

Analytics Report​

Client: [Company Name]
Period: [Date Range]
Prepared By: [Your Name]
Date: [Date]

Executive Summary​

[High-level overview of performance during the period]

Key Highlights:

  • [Highlight 1]
  • [Highlight 2]
  • [Highlight 3]

Traffic Overview​

Total Visitors: [X] ([+/-X]% vs previous period)
Page Views: [X] ([+/-X]%)
Bounce Rate: [X]% ([+/-X]%)
Avg. Session Duration: [X:XX] ([+/-X]%)

Traffic Sources​

SourceVisitors% of TotalChange
Organic Search[X][X]%[+/-X]%
Direct[X][X]%[+/-X]%
Social Media[X][X]%[+/-X]%
Referral[X][X]%[+/-X]%
Paid[X][X]%[+/-X]%

Top Pages​

PageViewsAvg. TimeBounce Rate
[Page 1][X][X:XX][X]%
[Page 2][X][X:XX][X]%
[Page 3][X][X:XX][X]%

Conversions​

Total Conversions: [X] ([+/-X]%)
Conversion Rate: [X]% ([+/-X]%)

Top Converting Pages:

  1. [Page 1] - [X] conversions
  2. [Page 2] - [X] conversions

SEO Performance​

Organic Traffic: [X] ([+/-X]%)
Keywords Ranking: [X] in top 10
Backlinks: [X] total ([+X] new)

Top Keywords:

  1. [Keyword 1] - Position [X]
  2. [Keyword 2] - Position [X]

Recommendations​

  1. [Recommendation 1]
    [Brief explanation]

  2. [Recommendation 2]
    [Brief explanation]

  3. [Recommendation 3]
    [Brief explanation]

Next Steps​

  • [Action 1]
  • [Action 2]
  • [Action 3]

Questions?
Contact: [Name] - [Email]

Next Report: [Date]